Too Busy To Shop

Loved seeing Leslie Morgan Steiner on the Today Show talking about the Mommy Wars (her great concept and book) and Sarah Palin. Nice job, Leslie!

We know that women, and especially moms, are busier today than ever. We have bypassed multi-tasking and are multi-minding. We need to create shortcuts for ourselves to get done all we need to do in a day with families, work, meals, travel, homework, exercise... the list goes on.

As I thought about it, Sarah Palin is herself a "short cut," in a way, for women voters. Being a working mom with a family facing real challenges is what most women and moms do each day and so Palin seems very relatable to many families. It's shorthand for "I understand you" and helps to cut through the reams of rhetoric that we are supposed to wade through to understand positions.

Just like those great brands seem to embody women, Palin has the potential to do the same with the most influential group of voters... women.

Take the poll and let me know if you want a multi-minding woman in the White House.