tag:blogger.com,1999:blog-84806133489370598032024-03-14T08:25:14.328-07:00Too Busy To ShopToo Busy To Shop, Kelleyhttp://www.blogger.com/profile/17302875638412392292noreply@blogger.comBlogger85125tag:blogger.com,1999:blog-8480613348937059803.post-70213826638960471552010-08-02T12:34:00.000-07:002010-08-02T12:46:17.503-07:00Getting ready to go to NY fo both the BlogHer Business and the BlogHer Conferences, <a href="http://www.blogher.com/">http://www.blogher.com/</a>. Should be a great (and very busy) couple of days.<br /><br />I'm very excited to be facilitating a panel discussion "Consumers as Co-Brand Managers: Are You Listening" with panelists Jonathan Kopp of Ketchum and Kristin Suppelsa, VP and Manager, Communications, Liberty Mutual. Our panel is from 1:30 to 2:45.<br /><br />At BlogHer, Ketchum is sponsoring a "Coffee Talk" Suite in room 4303 (43rd floor). Come meet some great PR professionals, learn about personal branding an interacting with marketers. <a href="http://www.ketchum.com/coffeetalk">www.ketchum.com/coffeetalk</a>.<br /><br />Also looking forward to hosting some sessions for bloggers at the Liberty Mutual BlogHer Booth #1006 on the Exhibition Hall Floor. Hope to see you on Friday, Aug. 6 from 2 to 2:30 and again on Sat. Aug. 7 from noon to 12:30 for discussions on a variety of blogger-related topics.<br /><br />If the tweet stream so far is any indication, <a href="http://www.twitter.com/#blogher10">www.twitter.com/#blogher10</a>,<br />what to wear to NY and many meet-ups are the hot topics.<br /><br />Hope to see you there!Too Busy To Shop, Kelleyhttp://www.blogger.com/profile/17302875638412392292noreply@blogger.com6tag:blogger.com,1999:blog-8480613348937059803.post-43613361890511624872010-03-18T12:54:00.000-07:002010-03-18T12:58:36.871-07:00Check out momblogmag.comCongratulations to Jennifer James of the Mom Bloggers Club on the launch of <a href="http://www.momblogmag.com/">http://www.momblogmag.com/</a>.<br /><br />It's a perfect resource for multi-minding women who are also bloggers -- chock full of good content and contacts in a brief and multi-faceted format.<br /><br />While mom bloggers will surely find this site of use, marketers should take a look, too, to see how information is flowing through sites like this one, that serve as filters for all kinds of communications.Too Busy To Shop, Kelleyhttp://www.blogger.com/profile/17302875638412392292noreply@blogger.com1tag:blogger.com,1999:blog-8480613348937059803.post-90887693731671781852010-02-24T11:11:00.000-08:002010-02-24T11:16:16.628-08:00New Data on "the Power of the Purse"Some interesting and powerful stats on marketing to women from an article by Mayo Seitz media. Full article can be found here:<a href="http://mayoseitz.com/media-monitor/The-Power-of-the-Purse.aspx">http://mayoseitz.com/media-monitor/The-Power-of-the-Purse.aspx</a><br /><br />Women are in the driver’s seat when it comes to the economy.<br />- Globally, they control about $20 trillion in annual consumer spending, a figure that may grow as much as 40% in the next five years. In aggregate, women represent a growth market more than twice as big as China and India combined.<br /><br />Just how powerful is the female market?<br />- In the U.S., women decide $4.3 trillion in consumer spending each year<br />- Women comprise 51.4% of the U.S. population, but make or influence 85% of all purchasing decisions<br />- Women make 80% of healthcare decisions and 70% of travel decisions<br />- Women purchase 65% of new cars and 53% of used cars<br />- Women make or influence 57% of all electronics purchases<br />- In 31% of the marriages where women work, they out-earn their husbands<br />- Single women buy homes at 2.5 times the rate of single men – one out of every five homes purchased (20%) is by a single womanToo Busy To Shop, Kelleyhttp://www.blogger.com/profile/17302875638412392292noreply@blogger.com1tag:blogger.com,1999:blog-8480613348937059803.post-59623424563937237372010-02-23T08:27:00.000-08:002010-02-23T08:37:32.524-08:00Are Your Marketing to Multi-Minding Women Aged 35 - 55?If so, some great insights here: <a href="http://blog.clickbooth.com/2010/02/22/marketing-to-women-ages-35-55-part-1/">http://blog.clickbooth.com/2010/02/22/marketing-to-women-ages-35-55-part-1/</a>.<br /><br />This article covers single women, stay-at-home-moms, working moms, married without children and single without children. Family is a central theme to many of these women. And, let's remember a factor that cuts across all of these women -- they are so busy multi-tasking and multi-minding that they have little time for commercial messages and are almost too busy to shop.Too Busy To Shop, Kelleyhttp://www.blogger.com/profile/17302875638412392292noreply@blogger.com1tag:blogger.com,1999:blog-8480613348937059803.post-4206176008572994922010-02-22T06:58:00.000-08:002010-02-22T07:22:44.578-08:00Does Social Media Sell to Women?A recent article in BRANDWEEK Magazine, <a href="http://tinyurl.com/yg9s6dc">http://tinyurl.com/yg9s6dc</a>, asks "Does Social Sell" and focuses on return of investment, ROI, and how social media measurement continue to be the single greatest challenge to social media adoption by companies.<br /><br />Many of us are working on ways to better measure social media for clients and just as the industry is evolving so will measurement. In the mean time I'd ask, what's the return on non-investment in social media. The measurement for that one, I think, is easy. It's zero, at best, and loss, of some sort, for sure. Brand that are not part of the social media conversation will be by-passed by brands who are, regardless of proper measurement in the short term<br /><br />That concept rings true especially for brands that are targeted to women, which covers about 90% of the brands out there. According to research that I feature in my book, <a href="http://www.amazon.com/Too-Busy-Shop-Multi-Minding-ebook/dp/B002DYMB7G/ref=dp_kinw_strp_1?ie=UTF8&m=AG56TWVU5XWC2">http://www.amazon.com/Too-Busy-Shop-Multi-Minding-ebook/dp/B002DYMB7G/ref=dp_kinw_strp_1?ie=UTF8&m=AG56TWVU5XWC2</a>, women turn to friends and family, both real and VIRTUAL, 90+ percent of the time for recommendations when they want to make a purchase. If a brand is not a part of the conversation that 90%of its target consumers are having, they can't help but lose, no matter the measured ROI.Too Busy To Shop, Kelleyhttp://www.blogger.com/profile/17302875638412392292noreply@blogger.com2tag:blogger.com,1999:blog-8480613348937059803.post-31242603156955397932010-01-07T06:25:00.000-08:002010-01-07T06:31:27.233-08:00Looking for "SHElectronics" at CESAs women buy or influence and increasing share of consumer electronics, I am very curious to see if companies and products at the Consumer Electronics Show (CES) in Las Vegas are reflecting that marketplace reality.<br /><br />Leaving for CES today, I'll be looking for examples of "SHElectronics," or products that have been created hand in hand with women, from product development to marketing and communications. With more and more women becoming "co-brand managers" of the products they love or hate, shouldn't more companies be engaging women from beginning to end to help them succeed with the female consumer?<br /><br />We'll soon see.<br /><br />Stay posted and look for some great advice and expertise coming out of the Kodak K-Zone marketing-to-women panels, live from the floor of CES, <a href="http://www.kodak.com/go/CES">www.Kodak.com/go/CES</a>.Too Busy To Shop, Kelleyhttp://www.blogger.com/profile/17302875638412392292noreply@blogger.com6tag:blogger.com,1999:blog-8480613348937059803.post-52481554253545084542010-01-05T08:04:00.000-08:002010-01-05T08:09:12.185-08:00CES and Kodak to Broadcast Marketing-to-Women PanelsIf you are interested in marketing to multi-minding women in 2010, you'll won't want to miss these great panels discussions featuring some terrific experts. They, will be broadcast live as part of Kodak’s in-booth television studio at the Consumer Electronics Show on Jan. 7 and 8:<br /><br />Topic: How I Met Your Mother, What works in marketing to moms? This panel will explore best – and not so best – practices.<br />Time: 10:00a.m. – 10:25a.m. (panel starts promptly at 10:00a.m.)<br />Date: January 8, 2010<br />Kodak host: Betty Noonan, director, B2C Marketing, Kodak<br />Guests: Marti Barletta (chief executive officer, Trendsight Group); Maria Bailey (chief executive officer and author, BSM Media); Kelley Skoloda (partner and Marketing to Women specialist, Ketchum Public Relations); Erin Foster (director, Entertainment Marketing and WW Marketing Communications)<br /><br />Topic: OMG. BFF. LOL, Insightful tips from moms and experts on managing the abundance of technology in kids’ lives. CU there!<br />Time: 10:00a.m. – 10:25a.m. (panel starts promptly at 10:00a.m.)<br />Date: January 9, 2010<br />Kodak host: Leslie Dance, director and vice president, Brand Marketing and Communications<br />Guests: Kim Hajec (manager, WW Marketing Retail Solutions, Kodak); Andrea Smith (technology reporter, ABC); Kelley Skoloda (partner and Marketing to Women specialist, Ketchum Public Relations); Beth Blecherman (founder and editor, TechMamas.com)<br /><br />Topic: MommyTech, Momfluencers share how technology helps them stay connected and deal with everyday parenting needs, questions, anxieties – the good, the bad and the ugly.<br />Time: 3:00p.m. – 3:25p.m. (panel starts promptly at 3:00p.m.)<br />Date: January 9, 2010<br />Kodak host: Leslie Dance, director and vice president, Brand Marketing and Communications<br />Guests: Robin Raskin (founder, MommyTech and Kids@Play); Rebecca Ayers (co-producer, MommyTech); Kelley Skoloda (partner and Marketing to Women specialist, Ketchum Public Relations); Soleil Moon Frye (actress, director, screenwriter and entrepreneur)<br /><br />Enjoy!Too Busy To Shop, Kelleyhttp://www.blogger.com/profile/17302875638412392292noreply@blogger.com1tag:blogger.com,1999:blog-8480613348937059803.post-62346580507553590832009-12-03T07:34:00.000-08:002009-12-03T07:58:30.556-08:00Black Friday or Cyber Monday?I have talked with lots of multi-tasking/multi-minding moms this week on the topic of, no surprise, shopping. According to the news reports, Black Friday and Cyber Monday both did fairly well (Cyber Monday better), but the value of individual purchases is down across the board.<br /><br />The angle I continue to be most interested in is the time element. Shopping takes so much time we've practically become too busy to shop, right?! While I am a dedicated online shopper b/c it saves so much time, so many of the moms I talked to got up at ungodly hours on Friday morning (after preparing Thanksgiving dinners the day before) and went in search of good deals.<br /><br />How do you make time to do your holiday shopping?Too Busy To Shop, Kelleyhttp://www.blogger.com/profile/17302875638412392292noreply@blogger.com0tag:blogger.com,1999:blog-8480613348937059803.post-57373815095981871232009-11-19T08:55:00.000-08:002009-11-19T09:00:39.754-08:00Do You Multi-Mind or Mini-Task?Many of the women and experts I interviewed for my book and much of the research that I've seen and done over recent years explored how women have bypassed multi-tasking and are multi-minding, or mentally juggling the many dimensions of our robust lives.<br /><br />Have now seen coverage and books on the idea of mini-tasking, or breaking down tasks into bit-sized parts, in come cases to the extent of writing down all of those steps, to make a task more easily accomplished.<br /> <a href="http://sanjose.bizjournals.com/sanjose/stories/2009/06/22/smallb2.html">http://sanjose.bizjournals.com/sanjose/stories/2009/06/22/smallb2.html</a><br /><br />What's your approach -- mental juggling or itemizing?Too Busy To Shop, Kelleyhttp://www.blogger.com/profile/17302875638412392292noreply@blogger.com17tag:blogger.com,1999:blog-8480613348937059803.post-67870053062457856532009-11-17T08:57:00.000-08:002009-11-17T09:02:40.976-08:00In Praise of Slowness or Too Busy to Shop?I love the concept behind Carl Honore's new book, <em>In Praise of Slowness</em>. See story from Huff Post here: <a href="http://tinyurl.com/ybm4cff">http://tinyurl.com/ybm4cff</a>. Given all of the data I saw to write <em>Too Busy to Shop</em>, lives are getting busier and women, for the most part, are embracing that busyness.<br /><br />I think slowing down in parts of your life has merit -- you just have to pick your battles --or change your lifestyle, which many women won't be doing anytime soon.<br /><br />What do you think?Too Busy To Shop, Kelleyhttp://www.blogger.com/profile/17302875638412392292noreply@blogger.com0tag:blogger.com,1999:blog-8480613348937059803.post-53477319412962813072009-10-19T12:12:00.000-07:002009-10-19T12:17:16.177-07:00Women of PersonalityRohit Bhargava's Women of Personality 2nd Edition ebook has officially launched and is now live at:<a href="http://www.thepersonalityproject.com/wop2">http://www.thepersonalityproject.com/wop2</a>. Check it out. My thanks to Rohit for including me in this inspiration effort.<br /><br />In less than 24 hours, the ebook already have nearly 500 views and hundreds of tweets pointing to the effort and was featured as the Top Presentation Of The Day on Slideshare.net!<br /><br />Looking forward to seeing all of you at the M2Moms Conference, <a href="http://www.m2moms.com/">www.m2moms.com</a>, in Chicago on Oct. 21 and 22.Too Busy To Shop, Kelleyhttp://www.blogger.com/profile/17302875638412392292noreply@blogger.com0tag:blogger.com,1999:blog-8480613348937059803.post-78257612147574192822009-08-26T07:14:00.000-07:002009-08-26T07:21:57.116-07:00Harvard Business Review: Women Now Drive the World Economyhaving done the research myself, in conjunction with Ketchum, and watching many other studies of the past five years, I can say that I am not surprised to see the recent headline in the Harvard Business Review that women now drive the world economy. See preview here: <a href="http://tinyurl.com/ltjzumy">http://tinyurl.com/ltjzumy</a>.<br /><br />The entire article is brief and worth the read. It cites global consumer spending, missteps by companies like Dell and fact that "most companies have much to learn about selling to women." Sad, but true.<br /><br />Too Busy to Shop starts with that premise and provides a framework for solutions with case examples. If you are a marketer or business, go to <a href="http://www.amazon.com/">www.amazon.com</a> and buy a copy of the book. If you are a female consumer, I continue to collect examples, good and bad, of what marketers are doing from your POV. Please send along your thoughts.<br /><br />I look forward to hearing from you.Too Busy To Shop, Kelleyhttp://www.blogger.com/profile/17302875638412392292noreply@blogger.com1tag:blogger.com,1999:blog-8480613348937059803.post-13059676453402186612009-08-24T13:26:00.000-07:002009-08-24T13:54:15.622-07:00NYTimes Magazine: Why Women's Rights Are the Cause of Our TimeIf you have not read the Aug. 23rd New York Times Sunday Magazine about Women's Rights, click this link now and read it: <a href="http://www.nytimes.com/2009/08/23/magazine/23Women-t.html">http://www.nytimes.com/2009/08/23/magazine/23Women-t.html</a>#<br /><br />I've worked in the marketing to women business for many years and read avidly about issues affecting women. But, after reading the series if articles in the NYT Magazine yesterday (which I read cover to cover), I was reminded of the many, serious issues facing women worldwide and of my responsibility as a woman to help other women become educated and succeed in business, as well as in life.<br /><br />There are tips in the articles about how we can support important causes and organizations and, over time,I have supported many of them. I am particularly proud of Ketchum's efforts to support an organization called Room to Read, <a href="http://www.roomtoread.org/">www.roomtoread.org</a>, whose mission is to educate girls. Room to Read works with local villages in many developing countries to establish schools, libraries and do local language publishing with an emphasis on girls' education.<br /><br />Please join me in considering, and then acting upon, things we can all do to help, like providing microfunding for women trying to start businesses in developing countries through <a href="http://www.kiva.org/">www.kiva.org</a>, sponsoring a girl or woman through <a href="http://www.womenforwomen.org/">www.womenforwomen.org</a>, donating to Room to Read at <a href="http://www.roomtoread.org/">www.roomtoread.org</a> or some other action that will positively impact women globally.Too Busy To Shop, Kelleyhttp://www.blogger.com/profile/17302875638412392292noreply@blogger.com0tag:blogger.com,1999:blog-8480613348937059803.post-71152180705960424512009-08-17T08:57:00.000-07:002009-08-17T09:04:34.300-07:00WSJ: The Fans Know BestIn my book, I talk a good deal about how "too busy to shop"consumers are flocking to online/social networking sites and using those sites as a filter for credibility and a short-cut for making purchase decisions. Consumers are not going to branded sites nearly as much. In fact, in my book, I predict that visits to branded sites "will slow to a trickle" compared to these other sites.<br /><br />The Wall Street Journal had a great article in today's edition called "The Fan Knows Best" by two marketing researchers that illustrates that point. The article calls out: 1. Stop Controlling Everything 2. Welcome Diversity. 3. Give Visitors Ways of Interacting and 4. if you can't be like the fan sites, at least monitor and support them.<br /><br />See full text here.<br /><br /><a href="http://online.wsj.com/article/SB10001424052970204482304574222062946162306.html">http://online.wsj.com/article/SB10001424052970204482304574222062946162306.html</a>Too Busy To Shop, Kelleyhttp://www.blogger.com/profile/17302875638412392292noreply@blogger.com1tag:blogger.com,1999:blog-8480613348937059803.post-20145489022935895032009-08-12T09:27:00.000-07:002009-08-12T09:32:41.752-07:00Social Media "Lite?"I have heard so many multi-minding women say that they have social media "fatigue." You know, that condition where you toggle between FB, Twitter and your favorite blogs and you just get tired of or can't find the time to keep up. I've heard many women say they want more "aggregators," or places they can go for more of a one-stop shop that would cut down on time and effort.<br /><br />Here's an interesting approach being explored by Facebook from this morning's Daily Beast...<br /><a class="cheat_strip_p " href="http://www.thedailybeast.com/cheat-sheet/item/facebook-to-launch-lite-version/online/?cid=cs:headline9"><br />Facebook To Launch 'Lite' Version</a><br />Do you yearn for the good old days, when Facebook did not have all those annoying applications? Well yearn no longer. Facebook has just tested a 'Lite' version of its site that strips down all the complicated features and leaves only the basics: the wall, the photos, the status updates, and the friends. The site was designed so that it could be accessed from parts of the world with limited broadband speed, but may well have appeal to the average user. It is as yet unclear, however, whether the site will be available in the United States. News of the streamlined site was leaked late last night when Facebook mistakenly sent invites to a wide range of users. Commentators are already suggests that this is a move by Facebook to better compete with Twitter, which it failed the purchase last year.<br /><br /><a href="http://www.thedailybeast.com/cheat-sheet/?cid=hp:topnav:cs">http://www.thedailybeast.com/cheat-sheet/?cid=hp:topnav:cs</a><br /><br />Just as many marketers are jumping on board FB with applications like fan pages and stores, the game changes.Too Busy To Shop, Kelleyhttp://www.blogger.com/profile/17302875638412392292noreply@blogger.com0tag:blogger.com,1999:blog-8480613348937059803.post-22782742097623538052009-08-10T12:31:00.000-07:002009-08-10T12:42:06.040-07:00Back to School: Are You Ready?As a multi-minding mom, you can't escape the topic of "back to school." Online sites, news articles, conversations at family or community picnics are all abuzz with "are you ready for back to school?"<br /><br />My son suppresses the thought of going back to school, so I try to hide back to school prep from him. I order the kids' school uniforms from <a href="http://www.landsend.com/">www.landsend.com</a> because it's so easy... I measure the kids, order everything online, have it delivered to my door step and, they provide a return mailing address slip so I can make returns without having to look up addresses and write out a label. The box of uniforms arrives and my son didn't have to go try on clothes or even think about school before school starts.<br /><br />On the other hand, I am having the darnedest time trying to find cute, size 1 shoes in any shade of purple (her favorite color) online for my daughter. I may have to actually visit a shoe store. Oh no!<br /><br />What do you do to prep for back to school and how do you do it? Is any marketer or retailer making it really easy for you? Marketers -- are you doing something for back to school that you want moms to know? Let me know.Too Busy To Shop, Kelleyhttp://www.blogger.com/profile/17302875638412392292noreply@blogger.com0tag:blogger.com,1999:blog-8480613348937059803.post-38722503267113943822009-08-06T06:36:00.000-07:002009-08-06T06:42:45.731-07:00The Advertising Show Interview and #9 on KindleWill do a fun interview with Ray and Brad, hosts of Ad Age's The Advertising Show. <a href="http://www.theadvertisingshow.com/">http://www.theadvertisingshow.com/</a>. It's an audio interview that will run this Sunday, Aug. 9 at 5 p.m. ET. Listen in or download it from the site at a later date. The show has great content and you may be interested in some of the past interviews, as well.<br /><br />The book has been getting some terrific coverage which helped propel it to the #9 spot, in it's category of Business/Marketing/Research, in the Kindle store (8.5.09)!Too Busy To Shop, Kelleyhttp://www.blogger.com/profile/17302875638412392292noreply@blogger.com0tag:blogger.com,1999:blog-8480613348937059803.post-67989030124521596372009-07-27T08:48:00.000-07:002009-07-27T09:01:34.769-07:00BlogHer: Deep Discussions and Lots of Fun<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjRUShWMNeYA1CeMZVLlpIRX_GZiUjtGXOqdfQ1zKFTQ2nQNLLs2Bu0S1vnynOJtX76CPaocMHRQyTRbGTOXLthz99pVONwQ_EA-xO38XzMLmE3VJKppjsP2ON_ZrnV9ZHsb0uAq1klY7Z_/s1600-h/blogher+book+signing+pic+IMG00072.jpg"><img id="BLOGGER_PHOTO_ID_5363167574633141442" style="FLOAT: left; MARGIN: 0px 10px 10px 0px; WIDTH: 320px; CURSOR: hand; HEIGHT: 240px" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjRUShWMNeYA1CeMZVLlpIRX_GZiUjtGXOqdfQ1zKFTQ2nQNLLs2Bu0S1vnynOJtX76CPaocMHRQyTRbGTOXLthz99pVONwQ_EA-xO38XzMLmE3VJKppjsP2ON_ZrnV9ZHsb0uAq1klY7Z_/s320/blogher+book+signing+pic+IMG00072.jpg" border="0" /></a><br /><div>BlogHer '09 was an unbelievably energetic gathering of nearly 1,400 bloggers, influentials, media and marketing folks that covered topics ranging from disclosure and the FTC guidelines to fall fashion and makeovers onthe trade show floor.</div><div> </div><div>I was there to attend the business conference (definitely worthwhile), sign Too Busy to Shop books (see me with Forbes Woman reporter, Heidi Brown at left), and meet and greet the wonderful cadre of bloghers. </div><div> </div><div>Key takeaways from the business conference:</div><div> - Don't try to go t from zero to 60 in social media. Listen and take logical next steps. Avoid "cool tools" until they are the logical next step.</div><div> - LISTEN, LISTEN, LISTEN, before, during and after the program. Do nothing before listening.</div><div> - Get your organization on board internally, including legal.</div><div> - Measure the quality and quantity of online engagement. </div><div> - Approach bloggers with an authentic and relevant theme.</div><div> - Disclosure and the FTC Guidelines are a hot topic, with disclosure being the key. </div><div> </div><div>By far, the best part was the interaction with other marketers, bloggers and media. What a great group that I am honored to be a part of. </div><div> </div><div>More to come later on the main BlogHer conference.</div><div> </div><div> </div><div> </div>Too Busy To Shop, Kelleyhttp://www.blogger.com/profile/17302875638412392292noreply@blogger.com1tag:blogger.com,1999:blog-8480613348937059803.post-38107153683001005052009-07-24T07:38:00.000-07:002009-07-24T07:41:42.415-07:00Great Stats Coming out of BlogHer09Hello from BlogHer 09 where over 1,000 bloggers are gathered. What a great atmosphere with great stats coming out of it for marketers.<br /><br />Next year BlogHer '10 will be held in NY on Aug 6 and 7!<br /><br />With over 42 million women blogging every week and 30 percent of women ditching newspapers for online news, there is more reason than ever for marketers to be connecting with and engaging bloggers.<br /><br />More to come!Too Busy To Shop, Kelleyhttp://www.blogger.com/profile/17302875638412392292noreply@blogger.com0tag:blogger.com,1999:blog-8480613348937059803.post-20460507565251124222009-07-23T11:00:00.000-07:002009-07-23T11:07:45.232-07:00BlogHer Business '09 Covering Hot TopicsThe room is packed with marketers and companies interested in engaging the women online here at BlogHer Business '09 in Chicago. If you missed it this year, book early for next year.<br /><br />Up first was the topic of the State of the Social Media World, including paid product reviews and the importance of disclosure. Listening now to Lizzie Schreier, the woman in charge of Internet marketing at AllState. Lessons learned so far:<br /> - the importance of taking small steps<br /> - getting buy-in from legal, educating internal audiences<br /> - analyzing what other industries and companies have done.<br /><br />Looking forward to upcoming cases that include Fiskaars, Prego, Coachand Trop 50.<br /><br />Check out my more frequent updates and key takeaways @toobusytoshop.Too Busy To Shop, Kelleyhttp://www.blogger.com/profile/17302875638412392292noreply@blogger.com0tag:blogger.com,1999:blog-8480613348937059803.post-50935263171149373102009-07-22T07:22:00.000-07:002009-07-22T07:28:47.660-07:00Heading Out to BlogHer '09<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj8hxXCTYfqLyV-eIhAjs-GYpfImtQ6gcVSwuoqihC-DVK9DGiK6A3N4mZOgMwo3zbU0-2ANdc5jAznCBhcJStmsz_pHCJ0qE1-Pi6EBoW1-wFlVXNThHNr7MVCo4JqZ9xt3ZoCd_RPLdGT/s1600-h/BH09-125-Sponsor.jpg"><img id="BLOGGER_PHOTO_ID_5361290616710539506" style="FLOAT: left; MARGIN: 0px 10px 10px 0px; WIDTH: 125px; CURSOR: hand; HEIGHT: 125px" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj8hxXCTYfqLyV-eIhAjs-GYpfImtQ6gcVSwuoqihC-DVK9DGiK6A3N4mZOgMwo3zbU0-2ANdc5jAznCBhcJStmsz_pHCJ0qE1-Pi6EBoW1-wFlVXNThHNr7MVCo4JqZ9xt3ZoCd_RPLdGT/s320/BH09-125-Sponsor.jpg" border="0" /></a><br /><br />Can't wait to see many friends and colleagues at BlogHer '09, <a href="http://www.blogher.com/">http://www.blogher.com/</a>. I will be attending the BlogHer Business conference on Thursday, May 23 and will tweet from the conference for those of you who can't make it.<br /><br />Ketchum is a sponsor of the morning break on Day One (Friday, July 24) from 10 to 10:30. Stop in to the "Ketchum Mixer" and make some new contacts. I will also be participating in the book signings for Too Busy to Shop in the BlogHer bookstore from noon to 1 on Friday. Stop by and say hello!Too Busy To Shop, Kelleyhttp://www.blogger.com/profile/17302875638412392292noreply@blogger.com0tag:blogger.com,1999:blog-8480613348937059803.post-41250617944240605152009-07-20T12:32:00.000-07:002009-07-20T12:37:14.067-07:00Engagement Report by Charlene LiCharlene Li, co-author of Groundswell, and research partner Wetpaint, today released the Engagement Report, an analysis of the ranking of the Top 100 brands that correlates deep social media engagement with financial performance. research done by Ketchum in the past clearly shows that online AND offline engagement are keys to reaching multi-minding women, so I am looking forward to digging into this new report.<br /><br />Check it out at <a href="http://www.engagementdb.com/">www.engagementdb.com</a>Too Busy To Shop, Kelleyhttp://www.blogger.com/profile/17302875638412392292noreply@blogger.com0tag:blogger.com,1999:blog-8480613348937059803.post-59583864835086962182009-06-24T09:43:00.000-07:002009-06-24T09:47:03.018-07:00Join the Cause at www.facebook.com/kelloggcaresIf you haven’t already heard the news – Kellogg Company has announced a transformational partnership with Katalyst, Ashton Kutcher’s social media studio, to raise awareness of the growing hunger epidemic in the U.S. and encourage consumers to donate to Feeding America, the nation’s largest hunger relief organization.<br /><br />At the forefront of the partnership is a new “people-powered” Web video, directed by Demi Moore and produced by Ashton Kutcher. The video features user-generated content submitted by consumers moved to end hunger following requests that @aplusk (Ashton Kutcher) and @mrskutcher (Demi Moore) posted on their respective Twitter feeds and Facebook Pages. The video can be found on the KelloggCares Facebook® Page at <a title="http://www.facebook.com/kelloggcares" href="http://www.facebook.com/kelloggcares">www.facebook.com/kelloggcares</a>.<br /><br />Please check it out and tell anyone you know to join the cause at <a title="http://www.facebook.com/kelloggcares" href="http://www.facebook.com/kelloggcares">www.facebook.com/kelloggcares</a>. <br /><br />The video and partnership is all part of Kellogg Company’s ongoing commitment to fight hunger. In April, the Company announced that it is donating an entire day’s worth of cereal production – more than 55 million cereal servings – to Feeding America. The donation of 3.5 million pounds of cereal is worth approximately $10 million.<br /><br />Good for Kellogg and please join!Too Busy To Shop, Kelleyhttp://www.blogger.com/profile/17302875638412392292noreply@blogger.com0tag:blogger.com,1999:blog-8480613348937059803.post-43399837884397666862009-05-19T06:42:00.000-07:002009-05-19T06:47:15.002-07:00Tom Peters Cites Too Busy to Shop Stats on His BlogMarketing guru Tom Peters cites stats from <em>Too Busy to Shop</em> on his blog. Check it out here: <a href="http://www.tompeters.com/">http://www.tompeters.com/</a><br /><br />Tom, a big proponent of marketing to women, then poses the question "so?" as in so what are we going to do about marketing to women in a better way. If you've read Tom's books or blog, you know he's about marketing excellence, particularly when it comes to women. As he said in his book Trends, which he co-authored with my friend Marti Barletta, "women buy damn near everything."<br /><br />So, as marketers and business owners, what are we going to do about it?Too Busy To Shop, Kelleyhttp://www.blogger.com/profile/17302875638412392292noreply@blogger.com0tag:blogger.com,1999:blog-8480613348937059803.post-86203913554808918532009-05-12T06:52:00.000-07:002009-05-12T06:56:51.142-07:00Chicago Event for Ketchum and Too Busy to ShopIf you are in Chicago, please join me at a Too Busy to Shop book event hosted by Ketchum. The event is at 5:30 at the Mars Gallery on W. Fulton Market. RSVP to <a href="mailto:kelly.mcarthur@ketchum.com">kelly.mcarthur@ketchum.com</a>.<br /><br />If you have not seen the fantastic article in the Pittsburgh Post-Gazette on Marketing to the Modern Woman by Joyce Gannon, check it out here: <a href="http://www.post-gazette.com/pg/09130/968829-28.stm?cmpid=newspanel3">http://www.post-gazette.com/pg/09130/968829-28.stm?cmpid=newspanel3</a>Too Busy To Shop, Kelleyhttp://www.blogger.com/profile/17302875638412392292noreply@blogger.com0