Tuesday, May 19, 2009

Tom Peters Cites Too Busy to Shop Stats on His Blog

Marketing guru Tom Peters cites stats from Too Busy to Shop on his blog. Check it out here: http://www.tompeters.com/

Tom, a big proponent of marketing to women, then poses the question "so?" as in so what are we going to do about marketing to women in a better way. If you've read Tom's books or blog, you know he's about marketing excellence, particularly when it comes to women. As he said in his book Trends, which he co-authored with my friend Marti Barletta, "women buy damn near everything."

So, as marketers and business owners, what are we going to do about it?

Tuesday, May 12, 2009

Chicago Event for Ketchum and Too Busy to Shop

If you are in Chicago, please join me at a Too Busy to Shop book event hosted by Ketchum. The event is at 5:30 at the Mars Gallery on W. Fulton Market. RSVP to kelly.mcarthur@ketchum.com.

If you have not seen the fantastic article in the Pittsburgh Post-Gazette on Marketing to the Modern Woman by Joyce Gannon, check it out here: http://www.post-gazette.com/pg/09130/968829-28.stm?cmpid=newspanel3

Thursday, May 7, 2009

Happy Mother's Day to All of My friends

Wishing all of my friends and colleagues a very happy Mother's Day. Hope you are not "too busy" to enjoy yourself and your families and take some time to relax.

I wanted to share a story that appeared in Forbes.com this week about mothers as role models. My mon, Patty Murray, and I are included. Check it out here: http://www.forbes.com/2009/05/04/mothers-daughters-relationships-forbes-woman-power-careers.html