Monday, March 23, 2009

Big Green Purse: Great Place if You Are Too Busy to Shop

If you have not visited or read the book by the same name, now is the time. Diane MacEachern, founder and CEO of Big Green Purse, was just named an "eco-hero" by Glamour Magazine (see Web site above for more details). Congratulations, Diane!

“Future generations depend on our vigilance. We must care,” says Lisa Jackson in the magazine.

Diane is a great example of caring and gives women excellent examples of how they can care and put the power of their purse behind their purchase decisions.

Let me know how you put the power of your purse behind your purchase decisions when it comes to green products.

Thursday, March 19, 2009

Recession-hit companies target female consumers -- The Economist

According to a recent article in The Economist, companies are "taking a different track and trying to get customers to open their purses instead" of their wallets. See story here:

Makes perfect sense to me as women, who account for nearly 85% of the household purchases, are the ones who must buy at least some things and will most certainly shop us out of this economy.

It still astounds me that these facts are considered "news." Women have been the primary household shopper for decades. What's more newsworthy now, I think, is what Marti Barletta points out in The Economist piece. She references that 80% of the recession-related job losses have been suffered by men. That means that women are now packing a powerful two-punch of making the purchase decisions and bringing in more of the household income.

Marketers, take note. You must be marketing to multi-minding women. Your future depends on it.

Monday, March 16, 2009

Busy Moms, Try Half Moon in Jamaica for Family Vacation

My husband and I started going to Half Moon in Jamaica years ago with a number of other couples who like to golf. What a ball -- four couples, a villa on the gold course, a swimming pool and lots of rum punch.

That was then.

But what we have discovered is that Half Moon is an even better place for families than it is for couples. The staff and the facilities are very kid-friendly. You can spend quiet days on the beautiful beach or have your fill of play at the children's center, the tennis courts (with lessons for the little ones), the dolphin experience (have a dolphin kiss your cheek), the lovely equestrian center (run by horse pro, Trina DeLisser) and much more.

If you are too busy to shop for a place to go on a family vacation, take a look at some point at Half Moon. Don't let the Web site fool you, it's not just beautiful people and beaches.

Tuesday, March 10, 2009

Never Too Busy to Do Some Important Things

My family and I had a chance recently to take a vacation and, throughout the week, I was reminded of the things that, even as a multi-minding woman, I'll never be too busy to do:

-Spend time with my lovely children
-Tell my husband I love him
-Be inspired by the color of the sky
-Get up early and get a good night's rest
-Be thankful for life's many blessings

I hope you find time for these things, too!