If you haven’t already heard the news – Kellogg Company has announced a transformational partnership with Katalyst, Ashton Kutcher’s social media studio, to raise awareness of the growing hunger epidemic in the U.S. and encourage consumers to donate to Feeding America, the nation’s largest hunger relief organization.
At the forefront of the partnership is a new “people-powered” Web video, directed by Demi Moore and produced by Ashton Kutcher. The video features user-generated content submitted by consumers moved to end hunger following requests that @aplusk (Ashton Kutcher) and @mrskutcher (Demi Moore) posted on their respective Twitter feeds and Facebook Pages. The video can be found on the KelloggCares Facebook® Page at www.facebook.com/kelloggcares.
Please check it out and tell anyone you know to join the cause at www.facebook.com/kelloggcares.
The video and partnership is all part of Kellogg Company’s ongoing commitment to fight hunger. In April, the Company announced that it is donating an entire day’s worth of cereal production – more than 55 million cereal servings – to Feeding America. The donation of 3.5 million pounds of cereal is worth approximately $10 million.
Good for Kellogg and please join!