having done the research myself, in conjunction with Ketchum, and watching many other studies of the past five years, I can say that I am not surprised to see the recent headline in the Harvard Business Review that women now drive the world economy. See preview here: http://tinyurl.com/ltjzumy.
The entire article is brief and worth the read. It cites global consumer spending, missteps by companies like Dell and fact that "most companies have much to learn about selling to women." Sad, but true.
Too Busy to Shop starts with that premise and provides a framework for solutions with case examples. If you are a marketer or business, go to www.amazon.com and buy a copy of the book. If you are a female consumer, I continue to collect examples, good and bad, of what marketers are doing from your POV. Please send along your thoughts.
I look forward to hearing from you.
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