Just received approval from my publisher to share an excerpt from my upcoming book, Too Busy to Shop. The excerpt is available on the site for the book at www.kelleymurrayskoloda.com. Stop by and give it a quick read!
do you find yourself "multi-minding?" or mentally juggling many thoughts to handle all you have to do in a day?
Are You Too Busy To Shop?
This blog will help me collect input from women for my upcoming book, Too Busy to Shop: Marketing to Multi-Minding Women. I'd love to hear from you!
Women today are busier than ever, including me. Multi-tasking has evolved into multi-minding as we physically and mentally juggle the many dimensions of our complex lives. All of that activity leaves little time for commercial messages. And that means, dare I say it, I am too busy to shop.
Yet, as the primary purchaser for my household, I need and want to buy. How does a marketer reach me? That’s a tough one. But, based on my busy lifestyle, I can tell you what works for me and what doesn’t. Perhaps if we share our thoughts and experiences, we can help marketers manage their brands and businesses so they work with our busy lives, not against them.
Resources for Multi-Minding Women
30 Days to Sanity by Stephanie Marston
amazon.com
Busy But Balanced by Mimi Doe
http://blog.washingtonpost.com/onbalance/
hybridmom.com
I Was a Really Good Mom Before I Had Kids by Trisha Ashworth and Amy Nobile
Like many women today, I am too busy to shop. I'm not complaining. I love being a wife, a mom and a partner at a PR firm. With so much activity in our lives, I want to find and share tips for multi-minding women that make our lives easier and better. The views expressed in this blog are mine and not necessarily those of my employer.
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