Wednesday, February 18, 2009

Don't Be Too Busy to Read New Digital Moms Report

If you market to multi-minding moms, this new report on digital moms is a great read.

In my research at Ketchum, I have found that moms consider virtual friends and family to be as credible as real friends and family, which is their go-to resource for purchase recommendations 90+ percent of the time.

If you are marketing to women and moms, you must be engaging them online.

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