If you market to multi-minding moms, this new report on digital moms is a great read.
http://blogs.openforum.com/2009/02/14/marketing-to-moms-read-the-digital-mom-report/
In my research at Ketchum, I have found that moms consider virtual friends and family to be as credible as real friends and family, which is their go-to resource for purchase recommendations 90+ percent of the time.
If you are marketing to women and moms, you must be engaging them online.
Wednesday, February 18, 2009
Don't Be Too Busy to Read New Digital Moms Report
Labels:
moms,
multi-minding,
online,
too busy to shop
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