Excerpt from Too Busy to Shop Now Available

Just received approval from my publisher to share an excerpt from my upcoming book, Too Busy to Shop. The excerpt is available on the site for the book at www.kelleymurrayskoloda.com. Stop by and give it a quick read!

"A Woman's World" Great for Women Who Are Too Busy to Shop

Check out Frito-Lay’s new multimedia campaign “Only in a Woman’s World.” The “Only in a Woman’s World” animated campaign features four friends – Nikki, Anna, Cheryl and Maya – who experience those “that’s so me moments” most of us multi-minding women can relate to.

Women can follow the friends’ adventures through comic strips, short webisodes, interactive online games and sharable e-cards, as well as traditional print and television advertisements.

Visit the Web site at www.awomansworld.com.

Don't Be Too Busy to Read New Digital Moms Report

If you market to multi-minding moms, this new report on digital moms is a great read.

http://blogs.openforum.com/2009/02/14/marketing-to-moms-read-the-digital-mom-report/

In my research at Ketchum, I have found that moms consider virtual friends and family to be as credible as real friends and family, which is their go-to resource for purchase recommendations 90+ percent of the time.

If you are marketing to women and moms, you must be engaging them online.

Not Too Busy on My Birthday

Celebrated my birthday on Friday the 13th and it was a lucky day for me. Although the wind storms knocked out our power for almost 48 hours and my house was 52 degrees when we woke up on Friday, the day was a blast.

We attended a poetry reading by my son's third grade class. After their individual poems, which were wonderful and very entertaining, the class read me a birthday poem and sang happy birthday -- thank you Mrs. Gilkey! It was a moment to treasure.

After school, we all escaped for a weekend getaway at Nemacolin http://www.nemacolin.com/. If you are a busy, multi-minding woman, this is the place for you. Flowers and birthday balloons upon arrival, great activities for the family, fantastic spa, lovely shops and great food. We even skied and went dog-sledding. With everything taken care of, you can't possibly be too busy to shop at Nemacolin.

Too Busy to Shop Makes Amazon's "Hot Releases" List

Delighted to share with you that my upcoming book, Too Busy to Shop: Marketing to Multi-Minding Women, was just listed on Amazon's Hot New Releases in Books list. Check it out here: http://www.amazon.com/gp/new-releases/books/2709. This blog helped me to gather content for two chapters in the book.

Also wanted you to know my Web site, http://www.kelleymurrayskoloda.com/ is now live. Please visit me there, too!

Way to Go, Steelers!

Well, I was not too busy to watch the Super Bowl, especially because our Pittsburgh Steelers were playing. I can say that, while the Cards are a nice team with respectable players, I had complete confidence in the Steelers' ability to win, even when it got a bit dicey. I must admit that I had a hard time multi-minding during that game!

The Steelers' Super Bowl win is a great thing for the city of Pittsburgh. I loved hearing the EPSN announcers talking before the game about the work ethic of the football team and of Pittsburghers. In these tough economic times, we Pittsburghers can be proud that our belief in hard work over time, not flash-in-the-pan glamour, is a characteristic of value right now.

As for the ads, everyone at my house of course loved the Coke Zero spot http://blog.nola.com/davewalker/2009/02/coke_zero_super_bowl_commercia_html with Troy Polamalu. He is a great football player and an even better person. I think he as great appeal in marketing to women, not because of how he looks, but because of what he stands for -- a good human being.

On the other end of the scale, GoDaddy's spots were worse than bad. I can't imagine any women who will, after seeing those spots, choose to do register domain names with GoDaddy. And, I cannot imagine why someone like Danica Patrick would participate in such ads.

No matter the ads, the game was terrific and we are proud of the Steelers!