Monday, July 20, 2009

Engagement Report by Charlene Li

Charlene Li, co-author of Groundswell, and research partner Wetpaint, today released the Engagement Report, an analysis of the ranking of the Top 100 brands that correlates deep social media engagement with financial performance. research done by Ketchum in the past clearly shows that online AND offline engagement are keys to reaching multi-minding women, so I am looking forward to digging into this new report.

Check it out at

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