The room is packed with marketers and companies interested in engaging the women online here at BlogHer Business '09 in Chicago. If you missed it this year, book early for next year.
Up first was the topic of the State of the Social Media World, including paid product reviews and the importance of disclosure. Listening now to Lizzie Schreier, the woman in charge of Internet marketing at AllState. Lessons learned so far:
- the importance of taking small steps
- getting buy-in from legal, educating internal audiences
- analyzing what other industries and companies have done.
Looking forward to upcoming cases that include Fiskaars, Prego, Coachand Trop 50.
Check out my more frequent updates and key takeaways @toobusytoshop.