Are Your Marketing to Multi-Minding Women Aged 35 - 55?

If so, some great insights here: http://blog.clickbooth.com/2010/02/22/marketing-to-women-ages-35-55-part-1/.

This article covers single women, stay-at-home-moms, working moms, married without children and single without children. Family is a central theme to many of these women. And, let's remember a factor that cuts across all of these women -- they are so busy multi-tasking and multi-minding that they have little time for commercial messages and are almost too busy to shop.