Wednesday, February 24, 2010

New Data on "the Power of the Purse"

Some interesting and powerful stats on marketing to women from an article by Mayo Seitz media. Full article can be found here:

Women are in the driver’s seat when it comes to the economy.
- Globally, they control about $20 trillion in annual consumer spending, a figure that may grow as much as 40% in the next five years. In aggregate, women represent a growth market more than twice as big as China and India combined.

Just how powerful is the female market?
- In the U.S., women decide $4.3 trillion in consumer spending each year
- Women comprise 51.4% of the U.S. population, but make or influence 85% of all purchasing decisions
- Women make 80% of healthcare decisions and 70% of travel decisions
- Women purchase 65% of new cars and 53% of used cars
- Women make or influence 57% of all electronics purchases
- In 31% of the marriages where women work, they out-earn their husbands
- Single women buy homes at 2.5 times the rate of single men – one out of every five homes purchased (20%) is by a single woman


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