Tuesday, January 5, 2010

CES and Kodak to Broadcast Marketing-to-Women Panels

If you are interested in marketing to multi-minding women in 2010, you'll won't want to miss these great panels discussions featuring some terrific experts. They, will be broadcast live as part of Kodak’s in-booth television studio at the Consumer Electronics Show on Jan. 7 and 8:

Topic: How I Met Your Mother, What works in marketing to moms? This panel will explore best – and not so best – practices.
Time: 10:00a.m. – 10:25a.m. (panel starts promptly at 10:00a.m.)
Date: January 8, 2010
Kodak host: Betty Noonan, director, B2C Marketing, Kodak
Guests: Marti Barletta (chief executive officer, Trendsight Group); Maria Bailey (chief executive officer and author, BSM Media); Kelley Skoloda (partner and Marketing to Women specialist, Ketchum Public Relations); Erin Foster (director, Entertainment Marketing and WW Marketing Communications)

Topic: OMG. BFF. LOL, Insightful tips from moms and experts on managing the abundance of technology in kids’ lives. CU there!
Time: 10:00a.m. – 10:25a.m. (panel starts promptly at 10:00a.m.)
Date: January 9, 2010
Kodak host: Leslie Dance, director and vice president, Brand Marketing and Communications
Guests: Kim Hajec (manager, WW Marketing Retail Solutions, Kodak); Andrea Smith (technology reporter, ABC); Kelley Skoloda (partner and Marketing to Women specialist, Ketchum Public Relations); Beth Blecherman (founder and editor, TechMamas.com)

Topic: MommyTech, Momfluencers share how technology helps them stay connected and deal with everyday parenting needs, questions, anxieties – the good, the bad and the ugly.
Time: 3:00p.m. – 3:25p.m. (panel starts promptly at 3:00p.m.)
Date: January 9, 2010
Kodak host: Leslie Dance, director and vice president, Brand Marketing and Communications
Guests: Robin Raskin (founder, MommyTech and Kids@Play); Rebecca Ayers (co-producer, MommyTech); Kelley Skoloda (partner and Marketing to Women specialist, Ketchum Public Relations); Soleil Moon Frye (actress, director, screenwriter and entrepreneur)

Enjoy!

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