Thursday, January 7, 2010

Looking for "SHElectronics" at CES

As women buy or influence and increasing share of consumer electronics, I am very curious to see if companies and products at the Consumer Electronics Show (CES) in Las Vegas are reflecting that marketplace reality.

Leaving for CES today, I'll be looking for examples of "SHElectronics," or products that have been created hand in hand with women, from product development to marketing and communications. With more and more women becoming "co-brand managers" of the products they love or hate, shouldn't more companies be engaging women from beginning to end to help them succeed with the female consumer?

We'll soon see.

Stay posted and look for some great advice and expertise coming out of the Kodak K-Zone marketing-to-women panels, live from the floor of CES,


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