Too Busy to Shop During the Super Bowl

While a football game is usually a good time to head online to some of my favorite shopping destinations (or at least browse), this Sunday I will be too busy to shop during the game. Not only is it THE game, it's THE game with the Pittsburgh Steelers.

All of my shopping will be done before the game so I can catch every minute. Of course, as a communications professional, I'll also be keeping an eye of the marketing that happens during the Super Bowl.

My husband and son have plastered our house with poster-sized pics of all of the Steelers and my five-year-old daughter can say Polamalu as if it's her given name.

What will you be doing the big game -- let me know if it's watching or shopping.

Go Steelers!

Too Busy to Get Hair Done

Why is it that is takes so darn much time to make a trip to the hairdresser? I decided a long time ago that since the "necessary" color, cut and blow dray takes so long, I can't spend my time going out of my way. Unless the hair salon is walking distance to my office or close to home, I can't afford it, in terms of time.

I recently had color, cut and blow dry all done in less than two hours. Great! Not only that, but I did not have to wait, not one minute, for the hairdresser when I walked in and did not have to wait for the hairdresser to work on other clients while working on me.

When I left this same appointment, I was given a card and, if I refer a friend, both my friend and I get a discount on our next service.

Saving me time and money? Multi-minding women will love it. Let me know if you've had any experiences with business lately that save you both time and money.

Too Busy to Shop Book Almost Ready

For all of you multi-minding women out there and, for all of you marketers who are trying to reach multi-minding women, my new book, Too Busy to Shop: Marketing to Multi-Minding Women is soon to be a reality. The book is due out on March 30 and is being published by Praeger Publishers.

Here's the link to the publisher's online catalog. http://www.greenwood.com/catalog/C35487.aspx

I am still collecting input from women on which marketers are really successful at connecting with them and engaging them in great ways, so please continue to send along your opinions. I'm saving them for the next book!