Looking for "SHElectronics" at CES

As women buy or influence and increasing share of consumer electronics, I am very curious to see if companies and products at the Consumer Electronics Show (CES) in Las Vegas are reflecting that marketplace reality.

Leaving for CES today, I'll be looking for examples of "SHElectronics," or products that have been created hand in hand with women, from product development to marketing and communications. With more and more women becoming "co-brand managers" of the products they love or hate, shouldn't more companies be engaging women from beginning to end to help them succeed with the female consumer?

We'll soon see.

Stay posted and look for some great advice and expertise coming out of the Kodak K-Zone marketing-to-women panels, live from the floor of CES, www.Kodak.com/go/CES.

CES and Kodak to Broadcast Marketing-to-Women Panels

If you are interested in marketing to multi-minding women in 2010, you'll won't want to miss these great panels discussions featuring some terrific experts. They, will be broadcast live as part of Kodak’s in-booth television studio at the Consumer Electronics Show on Jan. 7 and 8:

Topic: How I Met Your Mother, What works in marketing to moms? This panel will explore best – and not so best – practices.
Time: 10:00a.m. – 10:25a.m. (panel starts promptly at 10:00a.m.)
Date: January 8, 2010
Kodak host: Betty Noonan, director, B2C Marketing, Kodak
Guests: Marti Barletta (chief executive officer, Trendsight Group); Maria Bailey (chief executive officer and author, BSM Media); Kelley Skoloda (partner and Marketing to Women specialist, Ketchum Public Relations); Erin Foster (director, Entertainment Marketing and WW Marketing Communications)

Topic: OMG. BFF. LOL, Insightful tips from moms and experts on managing the abundance of technology in kids’ lives. CU there!
Time: 10:00a.m. – 10:25a.m. (panel starts promptly at 10:00a.m.)
Date: January 9, 2010
Kodak host: Leslie Dance, director and vice president, Brand Marketing and Communications
Guests: Kim Hajec (manager, WW Marketing Retail Solutions, Kodak); Andrea Smith (technology reporter, ABC); Kelley Skoloda (partner and Marketing to Women specialist, Ketchum Public Relations); Beth Blecherman (founder and editor, TechMamas.com)

Topic: MommyTech, Momfluencers share how technology helps them stay connected and deal with everyday parenting needs, questions, anxieties – the good, the bad and the ugly.
Time: 3:00p.m. – 3:25p.m. (panel starts promptly at 3:00p.m.)
Date: January 9, 2010
Kodak host: Leslie Dance, director and vice president, Brand Marketing and Communications
Guests: Robin Raskin (founder, MommyTech and Kids@Play); Rebecca Ayers (co-producer, MommyTech); Kelley Skoloda (partner and Marketing to Women specialist, Ketchum Public Relations); Soleil Moon Frye (actress, director, screenwriter and entrepreneur)

Enjoy!