Marketing guru Tom Peters cites stats from Too Busy to Shop on his blog. Check it out here: http://www.tompeters.com/
Tom, a big proponent of marketing to women, then poses the question "so?" as in so what are we going to do about marketing to women in a better way. If you've read Tom's books or blog, you know he's about marketing excellence, particularly when it comes to women. As he said in his book Trends, which he co-authored with my friend Marti Barletta, "women buy damn near everything."
So, as marketers and business owners, what are we going to do about it?