As of yesterday, Too Busy to Shop: Marketing to Multi-Minding Women has officially been launched! Check out the news release here: http://www.ketchum.com/Kelley_Skoloda_Too_Busy_to_Shop_news_release. Input from women who have contributed to this blog was used tow write two chapters in the book.
Lots of exciting launch activities planned, including a launch event in Ketchum's NY offices on April 16. Interviews scheduled with ForbesWoman and the New York Times.
Check out www.kelleymurrayskoloda.com for calendar of events and more details.