If you have not visited www.biggreenpurse.com or read the book by the same name, now is the time. Diane MacEachern, founder and CEO of Big Green Purse, was just named an "eco-hero" by Glamour Magazine (see Web site above for more details). Congratulations, Diane!
“Future generations depend on our vigilance. We must care,” says Lisa Jackson in the magazine.
Diane is a great example of caring and gives women excellent examples of how they can care and put the power of their purse behind their purchase decisions.
Let me know how you put the power of your purse behind your purchase decisions when it comes to green products.
Monday, March 23, 2009
Thursday, March 19, 2009
Recession-hit companies target female consumers -- The Economist
According to a recent article in The Economist, companies are "taking a different track and trying to get customers to open their purses instead" of their wallets. See story here: http://www.economist.com/business/displayStory.cfm?story_id=13278440&source=hptextfeature
Makes perfect sense to me as women, who account for nearly 85% of the household purchases, are the ones who must buy at least some things and will most certainly shop us out of this economy.
It still astounds me that these facts are considered "news." Women have been the primary household shopper for decades. What's more newsworthy now, I think, is what Marti Barletta points out in The Economist piece. She references that 80% of the recession-related job losses have been suffered by men. That means that women are now packing a powerful two-punch of making the purchase decisions and bringing in more of the household income.
Marketers, take note. You must be marketing to multi-minding women. Your future depends on it.
Makes perfect sense to me as women, who account for nearly 85% of the household purchases, are the ones who must buy at least some things and will most certainly shop us out of this economy.
It still astounds me that these facts are considered "news." Women have been the primary household shopper for decades. What's more newsworthy now, I think, is what Marti Barletta points out in The Economist piece. She references that 80% of the recession-related job losses have been suffered by men. That means that women are now packing a powerful two-punch of making the purchase decisions and bringing in more of the household income.
Marketers, take note. You must be marketing to multi-minding women. Your future depends on it.
Monday, March 16, 2009
Busy Moms, Try Half Moon in Jamaica for Family Vacation
My husband and I started going to Half Moon in Jamaica years ago with a number of other couples who like to golf. What a ball -- four couples, a villa on the gold course, a swimming pool and lots of rum punch.
That was then.
But what we have discovered is that Half Moon is an even better place for families than it is for couples. The staff and the facilities are very kid-friendly. You can spend quiet days on the beautiful beach or have your fill of play at the children's center, the tennis courts (with lessons for the little ones), the dolphin experience (have a dolphin kiss your cheek), the lovely equestrian center (run by horse pro, Trina DeLisser) and much more.
If you are too busy to shop for a place to go on a family vacation, take a look at some point at Half Moon. http://www.halfmoon.com/. Don't let the Web site fool you, it's not just beautiful people and beaches.
That was then.
But what we have discovered is that Half Moon is an even better place for families than it is for couples. The staff and the facilities are very kid-friendly. You can spend quiet days on the beautiful beach or have your fill of play at the children's center, the tennis courts (with lessons for the little ones), the dolphin experience (have a dolphin kiss your cheek), the lovely equestrian center (run by horse pro, Trina DeLisser) and much more.
If you are too busy to shop for a place to go on a family vacation, take a look at some point at Half Moon. http://www.halfmoon.com/. Don't let the Web site fool you, it's not just beautiful people and beaches.
Tuesday, March 10, 2009
Never Too Busy to Do Some Important Things
My family and I had a chance recently to take a vacation and, throughout the week, I was reminded of the things that, even as a multi-minding woman, I'll never be too busy to do:
-Spend time with my lovely children
-Tell my husband I love him
-Be inspired by the color of the sky
-Get up early and get a good night's rest
-Be thankful for life's many blessings
I hope you find time for these things, too!
-Spend time with my lovely children
-Tell my husband I love him
-Be inspired by the color of the sky
-Get up early and get a good night's rest
-Be thankful for life's many blessings
I hope you find time for these things, too!
Wednesday, February 25, 2009
Excerpt from Too Busy to Shop Now Available
Just received approval from my publisher to share an excerpt from my upcoming book, Too Busy to Shop. The excerpt is available on the site for the book at www.kelleymurrayskoloda.com. Stop by and give it a quick read!
Monday, February 23, 2009
"A Woman's World" Great for Women Who Are Too Busy to Shop
Check out Frito-Lay’s new multimedia campaign “Only in a Woman’s World.” The “Only in a Woman’s World” animated campaign features four friends – Nikki, Anna, Cheryl and Maya – who experience those “that’s so me moments” most of us multi-minding women can relate to.
Women can follow the friends’ adventures through comic strips, short webisodes, interactive online games and sharable e-cards, as well as traditional print and television advertisements.
Visit the Web site at www.awomansworld.com.
Women can follow the friends’ adventures through comic strips, short webisodes, interactive online games and sharable e-cards, as well as traditional print and television advertisements.
Visit the Web site at www.awomansworld.com.
Wednesday, February 18, 2009
Don't Be Too Busy to Read New Digital Moms Report
If you market to multi-minding moms, this new report on digital moms is a great read.
http://blogs.openforum.com/2009/02/14/marketing-to-moms-read-the-digital-mom-report/
In my research at Ketchum, I have found that moms consider virtual friends and family to be as credible as real friends and family, which is their go-to resource for purchase recommendations 90+ percent of the time.
If you are marketing to women and moms, you must be engaging them online.
http://blogs.openforum.com/2009/02/14/marketing-to-moms-read-the-digital-mom-report/
In my research at Ketchum, I have found that moms consider virtual friends and family to be as credible as real friends and family, which is their go-to resource for purchase recommendations 90+ percent of the time.
If you are marketing to women and moms, you must be engaging them online.
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