Too Busy To Shop

2010-08-02T12:34:00.000-07:00

Getting ready to go to NY fo both the BlogHer Business and the BlogHer Conferences, http://www.blogher.com/. Should be a great (and very busy) couple of days.

I'm very excited to be facilitating a panel discussion "Consumers as Co-Brand Managers: Are You Listening" with panelists Jonathan Kopp of Ketchum and Kristin Suppelsa, VP and Manager, Communications, Liberty Mutual. Our panel is from 1:30 to 2:45.

At BlogHer, Ketchum is sponsoring a "Coffee Talk" Suite in room 4303 (43rd floor). Come meet some great PR professionals, learn about personal branding an interacting with marketers. www.ketchum.com/coffeetalk.

Also looking forward to hosting some sessions for bloggers at the Liberty Mutual BlogHer Booth #1006 on the Exhibition Hall Floor. Hope to see you on Friday, Aug. 6 from 2 to 2:30 and again on Sat. Aug. 7 from noon to 12:30 for discussions on a variety of blogger-related topics.

If the tweet stream so far is any indication, www.twitter.com/#blogher10,
what to wear to NY and many meet-ups are the hot topics.

Hope to see you there!

Check out momblogmag.com

2010-03-18T12:54:00.000-07:00

Congratulations to Jennifer James of the Mom Bloggers Club on the launch of http://www.momblogmag.com/.

It's a perfect resource for multi-minding women who are also bloggers -- chock full of good content and contacts in a brief and multi-faceted format.

While mom bloggers will surely find this site of use, marketers should take a look, too, to see how information is flowing through sites like this one, that serve as filters for all kinds of communications.

New Data on "the Power of the Purse"

2010-02-24T11:11:00.000-08:00

Some interesting and powerful stats on marketing to women from an article by Mayo Seitz media. Full article can be found here:http://mayoseitz.com/media-monitor/The-Power-of-the-Purse.aspx

Women are in the driver’s seat when it comes to the economy.
- Globally, they control about $20 trillion in annual consumer spending, a figure that may grow as much as 40% in the next five years. In aggregate, women represent a growth market more than twice as big as China and India combined.

Just how powerful is the female market?
- In the U.S., women decide $4.3 trillion in consumer spending each year
- Women comprise 51.4% of the U.S. population, but make or influence 85% of all purchasing decisions
- Women make 80% of healthcare decisions and 70% of travel decisions
- Women purchase 65% of new cars and 53% of used cars
- Women make or influence 57% of all electronics purchases
- In 31% of the marriages where women work, they out-earn their husbands
- Single women buy homes at 2.5 times the rate of single men – one out of every five homes purchased (20%) is by a single woman

Are Your Marketing to Multi-Minding Women Aged 35 - 55?

2010-02-23T08:27:00.000-08:00

If so, some great insights here: http://blog.clickbooth.com/2010/02/22/marketing-to-women-ages-35-55-part-1/.

This article covers single women, stay-at-home-moms, working moms, married without children and single without children. Family is a central theme to many of these women. And, let's remember a factor that cuts across all of these women -- they are so busy multi-tasking and multi-minding that they have little time for commercial messages and are almost too busy to shop.

Does Social Media Sell to Women?

2010-02-22T06:58:00.000-08:00

A recent article in BRANDWEEK Magazine, http://tinyurl.com/yg9s6dc, asks "Does Social Sell" and focuses on return of investment, ROI, and how social media measurement continue to be the single greatest challenge to social media adoption by companies.

Many of us are working on ways to better measure social media for clients and just as the industry is evolving so will measurement. In the mean time I'd ask, what's the return on non-investment in social media. The measurement for that one, I think, is easy. It's zero, at best, and loss, of some sort, for sure. Brand that are not part of the social media conversation will be by-passed by brands who are, regardless of proper measurement in the short term

That concept rings true especially for brands that are targeted to women, which covers about 90% of the brands out there. According to research that I feature in my book, http://www.amazon.com/Too-Busy-Shop-Multi-Minding-ebook/dp/B002DYMB7G/ref=dp_kinw_strp_1?ie=UTF8&m=AG56TWVU5XWC2, women turn to friends and family, both real and VIRTUAL, 90+ percent of the time for recommendations when they want to make a purchase. If a brand is not a part of the conversation that 90%of its target consumers are having, they can't help but lose, no matter the measured ROI.

Looking for "SHElectronics" at CES

2010-01-07T06:25:00.000-08:00

As women buy or influence and increasing share of consumer electronics, I am very curious to see if companies and products at the Consumer Electronics Show (CES) in Las Vegas are reflecting that marketplace reality.

Leaving for CES today, I'll be looking for examples of "SHElectronics," or products that have been created hand in hand with women, from product development to marketing and communications. With more and more women becoming "co-brand managers" of the products they love or hate, shouldn't more companies be engaging women from beginning to end to help them succeed with the female consumer?

We'll soon see.

Stay posted and look for some great advice and expertise coming out of the Kodak K-Zone marketing-to-women panels, live from the floor of CES, www.Kodak.com/go/CES.

CES and Kodak to Broadcast Marketing-to-Women Panels

2010-01-05T08:04:00.000-08:00

If you are interested in marketing to multi-minding women in 2010, you'll won't want to miss these great panels discussions featuring some terrific experts. They, will be broadcast live as part of Kodak’s in-booth television studio at the Consumer Electronics Show on Jan. 7 and 8:

Topic: How I Met Your Mother, What works in marketing to moms? This panel will explore best – and not so best – practices.
Time: 10:00a.m. – 10:25a.m. (panel starts promptly at 10:00a.m.)
Date: January 8, 2010
Kodak host: Betty Noonan, director, B2C Marketing, Kodak
Guests: Marti Barletta (chief executive officer, Trendsight Group); Maria Bailey (chief executive officer and author, BSM Media); Kelley Skoloda (partner and Marketing to Women specialist, Ketchum Public Relations); Erin Foster (director, Entertainment Marketing and WW Marketing Communications)

Topic: OMG. BFF. LOL, Insightful tips from moms and experts on managing the abundance of technology in kids’ lives. CU there!
Time: 10:00a.m. – 10:25a.m. (panel starts promptly at 10:00a.m.)
Date: January 9, 2010
Kodak host: Leslie Dance, director and vice president, Brand Marketing and Communications
Guests: Kim Hajec (manager, WW Marketing Retail Solutions, Kodak); Andrea Smith (technology reporter, ABC); Kelley Skoloda (partner and Marketing to Women specialist, Ketchum Public Relations); Beth Blecherman (founder and editor, TechMamas.com)

Topic: MommyTech, Momfluencers share how technology helps them stay connected and deal with everyday parenting needs, questions, anxieties – the good, the bad and the ugly.
Time: 3:00p.m. – 3:25p.m. (panel starts promptly at 3:00p.m.)
Date: January 9, 2010
Kodak host: Leslie Dance, director and vice president, Brand Marketing and Communications
Guests: Robin Raskin (founder, MommyTech and Kids@Play); Rebecca Ayers (co-producer, MommyTech); Kelley Skoloda (partner and Marketing to Women specialist, Ketchum Public Relations); Soleil Moon Frye (actress, director, screenwriter and entrepreneur)

Enjoy!

Black Friday or Cyber Monday?

2009-12-03T07:34:00.000-08:00

I have talked with lots of multi-tasking/multi-minding moms this week on the topic of, no surprise, shopping. According to the news reports, Black Friday and Cyber Monday both did fairly well (Cyber Monday better), but the value of individual purchases is down across the board.

The angle I continue to be most interested in is the time element. Shopping takes so much time we've practically become too busy to shop, right?! While I am a dedicated online shopper b/c it saves so much time, so many of the moms I talked to got up at ungodly hours on Friday morning (after preparing Thanksgiving dinners the day before) and went in search of good deals.

How do you make time to do your holiday shopping?

Do You Multi-Mind or Mini-Task?

2009-11-19T08:55:00.000-08:00

Many of the women and experts I interviewed for my book and much of the research that I've seen and done over recent years explored how women have bypassed multi-tasking and are multi-minding, or mentally juggling the many dimensions of our robust lives.

Have now seen coverage and books on the idea of mini-tasking, or breaking down tasks into bit-sized parts, in come cases to the extent of writing down all of those steps, to make a task more easily accomplished.
http://sanjose.bizjournals.com/sanjose/stories/2009/06/22/smallb2.html

What's your approach -- mental juggling or itemizing?

In Praise of Slowness or Too Busy to Shop?

2009-11-17T08:57:00.000-08:00

I love the concept behind Carl Honore's new book, In Praise of Slowness. See story from Huff Post here: http://tinyurl.com/ybm4cff. Given all of the data I saw to write Too Busy to Shop, lives are getting busier and women, for the most part, are embracing that busyness.

I think slowing down in parts of your life has merit -- you just have to pick your battles --or change your lifestyle, which many women won't be doing anytime soon.

What do you think?

Women of Personality

2009-10-19T12:12:00.000-07:00

Rohit Bhargava's Women of Personality 2nd Edition ebook has officially launched and is now live at:http://www.thepersonalityproject.com/wop2. Check it out. My thanks to Rohit for including me in this inspiration effort.

In less than 24 hours, the ebook already have nearly 500 views and hundreds of tweets pointing to the effort and was featured as the Top Presentation Of The Day on Slideshare.net!

Looking forward to seeing all of you at the M2Moms Conference, www.m2moms.com, in Chicago on Oct. 21 and 22.

Harvard Business Review: Women Now Drive the World Economy

2009-08-26T07:14:00.000-07:00

having done the research myself, in conjunction with Ketchum, and watching many other studies of the past five years, I can say that I am not surprised to see the recent headline in the Harvard Business Review that women now drive the world economy. See preview here: http://tinyurl.com/ltjzumy.

The entire article is brief and worth the read. It cites global consumer spending, missteps by companies like Dell and fact that "most companies have much to learn about selling to women." Sad, but true.

Too Busy to Shop starts with that premise and provides a framework for solutions with case examples. If you are a marketer or business, go to www.amazon.com and buy a copy of the book. If you are a female consumer, I continue to collect examples, good and bad, of what marketers are doing from your POV. Please send along your thoughts.

I look forward to hearing from you.

NYTimes Magazine: Why Women's Rights Are the Cause of Our Time

2009-08-24T13:26:00.000-07:00

If you have not read the Aug. 23rd New York Times Sunday Magazine about Women's Rights, click this link now and read it: http://www.nytimes.com/2009/08/23/magazine/23Women-t.html#

I've worked in the marketing to women business for many years and read avidly about issues affecting women. But, after reading the series if articles in the NYT Magazine yesterday (which I read cover to cover), I was reminded of the many, serious issues facing women worldwide and of my responsibility as a woman to help other women become educated and succeed in business, as well as in life.

There are tips in the articles about how we can support important causes and organizations and, over time,I have supported many of them. I am particularly proud of Ketchum's efforts to support an organization called Room to Read, www.roomtoread.org, whose mission is to educate girls. Room to Read works with local villages in many developing countries to establish schools, libraries and do local language publishing with an emphasis on girls' education.

Please join me in considering, and then acting upon, things we can all do to help, like providing microfunding for women trying to start businesses in developing countries through www.kiva.org, sponsoring a girl or woman through www.womenforwomen.org, donating to Room to Read at www.roomtoread.org or some other action that will positively impact women globally.

WSJ: The Fans Know Best

2009-08-17T08:57:00.000-07:00

In my book, I talk a good deal about how "too busy to shop"consumers are flocking to online/social networking sites and using those sites as a filter for credibility and a short-cut for making purchase decisions. Consumers are not going to branded sites nearly as much. In fact, in my book, I predict that visits to branded sites "will slow to a trickle" compared to these other sites.

The Wall Street Journal had a great article in today's edition called "The Fan Knows Best" by two marketing researchers that illustrates that point. The article calls out: 1. Stop Controlling Everything 2. Welcome Diversity. 3. Give Visitors Ways of Interacting and 4. if you can't be like the fan sites, at least monitor and support them.

See full text here.

http://online.wsj.com/article/SB10001424052970204482304574222062946162306.html

Social Media "Lite?"

2009-08-12T09:27:00.000-07:00

I have heard so many multi-minding women say that they have social media "fatigue." You know, that condition where you toggle between FB, Twitter and your favorite blogs and you just get tired of or can't find the time to keep up. I've heard many women say they want more "aggregators," or places they can go for more of a one-stop shop that would cut down on time and effort.

Here's an interesting approach being explored by Facebook from this morning's Daily Beast...

Facebook To Launch 'Lite' Version
Do you yearn for the good old days, when Facebook did not have all those annoying applications? Well yearn no longer. Facebook has just tested a 'Lite' version of its site that strips down all the complicated features and leaves only the basics: the wall, the photos, the status updates, and the friends. The site was designed so that it could be accessed from parts of the world with limited broadband speed, but may well have appeal to the average user. It is as yet unclear, however, whether the site will be available in the United States. News of the streamlined site was leaked late last night when Facebook mistakenly sent invites to a wide range of users. Commentators are already suggests that this is a move by Facebook to better compete with Twitter, which it failed the purchase last year.

http://www.thedailybeast.com/cheat-sheet/?cid=hp:topnav:cs

Just as many marketers are jumping on board FB with applications like fan pages and stores, the game changes.

Back to School: Are You Ready?

2009-08-10T12:31:00.000-07:00

As a multi-minding mom, you can't escape the topic of "back to school." Online sites, news articles, conversations at family or community picnics are all abuzz with "are you ready for back to school?"

My son suppresses the thought of going back to school, so I try to hide back to school prep from him. I order the kids' school uniforms from www.landsend.com because it's so easy... I measure the kids, order everything online, have it delivered to my door step and, they provide a return mailing address slip so I can make returns without having to look up addresses and write out a label. The box of uniforms arrives and my son didn't have to go try on clothes or even think about school before school starts.

On the other hand, I am having the darnedest time trying to find cute, size 1 shoes in any shade of purple (her favorite color) online for my daughter. I may have to actually visit a shoe store. Oh no!

What do you do to prep for back to school and how do you do it? Is any marketer or retailer making it really easy for you? Marketers -- are you doing something for back to school that you want moms to know? Let me know.

The Advertising Show Interview and #9 on Kindle

2009-08-06T06:36:00.000-07:00

Will do a fun interview with Ray and Brad, hosts of Ad Age's The Advertising Show. http://www.theadvertisingshow.com/. It's an audio interview that will run this Sunday, Aug. 9 at 5 p.m. ET. Listen in or download it from the site at a later date. The show has great content and you may be interested in some of the past interviews, as well.

The book has been getting some terrific coverage which helped propel it to the #9 spot, in it's category of Business/Marketing/Research, in the Kindle store (8.5.09)!

BlogHer: Deep Discussions and Lots of Fun

2009-07-27T08:48:00.000-07:00

BlogHer '09 was an unbelievably energetic gathering of nearly 1,400 bloggers, influentials, media and marketing folks that covered topics ranging from disclosure and the FTC guidelines to fall fashion and makeovers onthe trade show floor.

I was there to attend the business conference (definitely worthwhile), sign Too Busy to Shop books (see me with Forbes Woman reporter, Heidi Brown at left), and meet and greet the wonderful cadre of bloghers.

Key takeaways from the business conference:

- Don't try to go t from zero to 60 in social media. Listen and take logical next steps. Avoid "cool tools" until they are the logical next step.

- LISTEN, LISTEN, LISTEN, before, during and after the program. Do nothing before listening.

- Get your organization on board internally, including legal.

- Measure the quality and quantity of online engagement.

- Approach bloggers with an authentic and relevant theme.

- Disclosure and the FTC Guidelines are a hot topic, with disclosure being the key.

By far, the best part was the interaction with other marketers, bloggers and media. What a great group that I am honored to be a part of.

More to come later on the main BlogHer conference.

Great Stats Coming out of BlogHer09

2009-07-24T07:38:00.000-07:00

Hello from BlogHer 09 where over 1,000 bloggers are gathered. What a great atmosphere with great stats coming out of it for marketers.

Next year BlogHer '10 will be held in NY on Aug 6 and 7!

With over 42 million women blogging every week and 30 percent of women ditching newspapers for online news, there is more reason than ever for marketers to be connecting with and engaging bloggers.

More to come!

BlogHer Business '09 Covering Hot Topics

2009-07-23T11:00:00.000-07:00

The room is packed with marketers and companies interested in engaging the women online here at BlogHer Business '09 in Chicago. If you missed it this year, book early for next year.

Up first was the topic of the State of the Social Media World, including paid product reviews and the importance of disclosure. Listening now to Lizzie Schreier, the woman in charge of Internet marketing at AllState. Lessons learned so far:
- the importance of taking small steps
- getting buy-in from legal, educating internal audiences
- analyzing what other industries and companies have done.

Looking forward to upcoming cases that include Fiskaars, Prego, Coachand Trop 50.

Check out my more frequent updates and key takeaways @toobusytoshop.

Heading Out to BlogHer '09

2009-07-22T07:22:00.000-07:00

Can't wait to see many friends and colleagues at BlogHer '09, http://www.blogher.com/. I will be attending the BlogHer Business conference on Thursday, May 23 and will tweet from the conference for those of you who can't make it.

Ketchum is a sponsor of the morning break on Day One (Friday, July 24) from 10 to 10:30. Stop in to the "Ketchum Mixer" and make some new contacts. I will also be participating in the book signings for Too Busy to Shop in the BlogHer bookstore from noon to 1 on Friday. Stop by and say hello!

Engagement Report by Charlene Li

2009-07-20T12:32:00.000-07:00

Charlene Li, co-author of Groundswell, and research partner Wetpaint, today released the Engagement Report, an analysis of the ranking of the Top 100 brands that correlates deep social media engagement with financial performance. research done by Ketchum in the past clearly shows that online AND offline engagement are keys to reaching multi-minding women, so I am looking forward to digging into this new report.

Check it out at www.engagementdb.com

Join the Cause at www.facebook.com/kelloggcares

2009-06-24T09:43:00.000-07:00

If you haven’t already heard the news – Kellogg Company has announced a transformational partnership with Katalyst, Ashton Kutcher’s social media studio, to raise awareness of the growing hunger epidemic in the U.S. and encourage consumers to donate to Feeding America, the nation’s largest hunger relief organization.

At the forefront of the partnership is a new “people-powered” Web video, directed by Demi Moore and produced by Ashton Kutcher. The video features user-generated content submitted by consumers moved to end hunger following requests that @aplusk (Ashton Kutcher) and @mrskutcher (Demi Moore) posted on their respective Twitter feeds and Facebook Pages. The video can be found on the KelloggCares Facebook® Page at www.facebook.com/kelloggcares.

Please check it out and tell anyone you know to join the cause at www.facebook.com/kelloggcares.

The video and partnership is all part of Kellogg Company’s ongoing commitment to fight hunger. In April, the Company announced that it is donating an entire day’s worth of cereal production – more than 55 million cereal servings – to Feeding America. The donation of 3.5 million pounds of cereal is worth approximately $10 million.

Good for Kellogg and please join!

Tom Peters Cites Too Busy to Shop Stats on His Blog

2009-05-19T06:42:00.000-07:00

Marketing guru Tom Peters cites stats from Too Busy to Shop on his blog. Check it out here: http://www.tompeters.com/

Tom, a big proponent of marketing to women, then poses the question "so?" as in so what are we going to do about marketing to women in a better way. If you've read Tom's books or blog, you know he's about marketing excellence, particularly when it comes to women. As he said in his book Trends, which he co-authored with my friend Marti Barletta, "women buy damn near everything."

So, as marketers and business owners, what are we going to do about it?

Chicago Event for Ketchum and Too Busy to Shop

2009-05-12T06:52:00.000-07:00

If you are in Chicago, please join me at a Too Busy to Shop book event hosted by Ketchum. The event is at 5:30 at the Mars Gallery on W. Fulton Market. RSVP to kelly.mcarthur@ketchum.com.

If you have not seen the fantastic article in the Pittsburgh Post-Gazette on Marketing to the Modern Woman by Joyce Gannon, check it out here: http://www.post-gazette.com/pg/09130/968829-28.stm?cmpid=newspanel3

Happy Mother's Day to All of My friends

2009-05-07T07:35:00.000-07:00

Wishing all of my friends and colleagues a very happy Mother's Day. Hope you are not "too busy" to enjoy yourself and your families and take some time to relax.

I wanted to share a story that appeared in Forbes.com this week about mothers as role models. My mon, Patty Murray, and I are included. Check it out here: http://www.forbes.com/2009/05/04/mothers-daughters-relationships-forbes-woman-power-careers.html

Enjoy!

Too Busy to Shop Book Tour Hits Chicago This Week

2009-04-26T11:38:00.000-07:00

The book event in Dallas last week was fantastic. Lots of friends from Ketchum and wonderful guests. A great crowd. Wine tasting of Stagecoach Vineyards' Veraison Synchrony (2004) was just yummy. I highly recommend it.

This week, the I'll be in Chicago on May 29 and 30 at the M2W Conference, www.m2w.biz, the largest marketing to women conference in the country. Can't wait to see my many friends there. I'll be speaking about the book on the morning of April 29.

Check out my guest blog post that just appeared on cnbc.com. http://www.cnbc.com/id/30389508.

Let me know if you are attending M2W. Hope to see you there.

Too Busy to Shop Book Tour in NY and Dallas

2009-04-20T06:03:00.000-07:00

Had a ball in NY last week at the Too Busy to Shop launch event at the Ketchum office in NY. We had a great turn out at the event, including industry luminaries like Marti Barletta of the Trendsight Group, Emily McKhann of themotherhood.com and Stacy DeBroff of momcentral.com. Also met with ForbesWoman while I was in the city.

This week brings trips to New York and Dallas for the book tour. Will be doing an interview with the NYTimes tomorrow and them off to Dallas for an event for the Ketchum office there.

Lots of exciting coverage of the book. Check out the release on wsj.com http://online.wsj.com/article/PR-CO-20090406-904569.html.

More to come!

Check Out Special Mommytrackd.com Promotion

2009-04-14T07:21:00.001-07:00

I have been a fan of mommytrackd.com for a long time. With the theme of "managing the chaos of modern motherhood," mommytrackd.com always seems to have something that helps me, or at least makes me think or laugh.

From April 13 - 27, mommytrackd.com is featuring a promotion for my book, Too Busy to Shop. Enter here http://www.mommytrackd.com/to register to win a great prize package for, you guessed it, those women who are too busy to shop.

Check it out and let me know how you enjoyed mommytrackd.com

Too Busy to Shop Book Officially Launched

2009-04-07T11:12:00.000-07:00

As of yesterday, Too Busy to Shop: Marketing to Multi-Minding Women has officially been launched! Check out the news release here: http://www.ketchum.com/Kelley_Skoloda_Too_Busy_to_Shop_news_release. Input from women who have contributed to this blog was used tow write two chapters in the book.

Lots of exciting launch activities planned, including a launch event in Ketchum's NY offices on April 16. Interviews scheduled with ForbesWoman and the New York Times.

Check out www.kelleymurrayskoloda.com for calendar of events and more details.

Too Busy to Shop? Try Good Apples

2009-04-01T10:43:00.000-07:00

Grocery shopping has become such a drag for a busy woman, especially since my family seems to be drinking up the milk at a record pace. What was once a week is now at least a twice a week stop. I try to stock up on canned and staple items for my pantry, but it always seems to be a losing battle.

That's why I've come to love Good Apples, the Virtual Farmers Market. https://www.goodapples.org/index.html. I order select items on a Monday or Tuesday and they are delivered to my office on Thursday. It saves me from that extra, very aggravating stop at the grocery store and the products offered are fresh and organic.

What are you doing to save time when shopping for groceries?

Big Green Purse: Great Place if You Are Too Busy to Shop

2009-03-23T07:50:00.000-07:00

If you have not visited www.biggreenpurse.com or read the book by the same name, now is the time. Diane MacEachern, founder and CEO of Big Green Purse, was just named an "eco-hero" by Glamour Magazine (see Web site above for more details). Congratulations, Diane!

“Future generations depend on our vigilance. We must care,” says Lisa Jackson in the magazine.

Diane is a great example of caring and gives women excellent examples of how they can care and put the power of their purse behind their purchase decisions.

Let me know how you put the power of your purse behind your purchase decisions when it comes to green products.

Recession-hit companies target female consumers -- The Economist

2009-03-19T06:18:00.000-07:00

According to a recent article in The Economist, companies are "taking a different track and trying to get customers to open their purses instead" of their wallets. See story here: http://www.economist.com/business/displayStory.cfm?story_id=13278440&source=hptextfeature

Makes perfect sense to me as women, who account for nearly 85% of the household purchases, are the ones who must buy at least some things and will most certainly shop us out of this economy.

It still astounds me that these facts are considered "news." Women have been the primary household shopper for decades. What's more newsworthy now, I think, is what Marti Barletta points out in The Economist piece. She references that 80% of the recession-related job losses have been suffered by men. That means that women are now packing a powerful two-punch of making the purchase decisions and bringing in more of the household income.

Marketers, take note. You must be marketing to multi-minding women. Your future depends on it.

Busy Moms, Try Half Moon in Jamaica for Family Vacation

2009-03-16T16:36:00.000-07:00

My husband and I started going to Half Moon in Jamaica years ago with a number of other couples who like to golf. What a ball -- four couples, a villa on the gold course, a swimming pool and lots of rum punch.

That was then.

But what we have discovered is that Half Moon is an even better place for families than it is for couples. The staff and the facilities are very kid-friendly. You can spend quiet days on the beautiful beach or have your fill of play at the children's center, the tennis courts (with lessons for the little ones), the dolphin experience (have a dolphin kiss your cheek), the lovely equestrian center (run by horse pro, Trina DeLisser) and much more.

If you are too busy to shop for a place to go on a family vacation, take a look at some point at Half Moon. http://www.halfmoon.com/. Don't let the Web site fool you, it's not just beautiful people and beaches.

Never Too Busy to Do Some Important Things

2009-03-10T10:43:00.000-07:00

My family and I had a chance recently to take a vacation and, throughout the week, I was reminded of the things that, even as a multi-minding woman, I'll never be too busy to do:

-Spend time with my lovely children
-Tell my husband I love him
-Be inspired by the color of the sky
-Get up early and get a good night's rest
-Be thankful for life's many blessings

I hope you find time for these things, too!

Excerpt from Too Busy to Shop Now Available

2009-02-25T07:07:00.000-08:00

Just received approval from my publisher to share an excerpt from my upcoming book, Too Busy to Shop. The excerpt is available on the site for the book at www.kelleymurrayskoloda.com. Stop by and give it a quick read!

"A Woman's World" Great for Women Who Are Too Busy to Shop

2009-02-23T06:57:00.000-08:00

Check out Frito-Lay’s new multimedia campaign “Only in a Woman’s World.” The “Only in a Woman’s World” animated campaign features four friends – Nikki, Anna, Cheryl and Maya – who experience those “that’s so me moments” most of us multi-minding women can relate to.

Women can follow the friends’ adventures through comic strips, short webisodes, interactive online games and sharable e-cards, as well as traditional print and television advertisements.

Visit the Web site at www.awomansworld.com.

Don't Be Too Busy to Read New Digital Moms Report

2009-02-18T11:43:00.000-08:00

If you market to multi-minding moms, this new report on digital moms is a great read.

http://blogs.openforum.com/2009/02/14/marketing-to-moms-read-the-digital-mom-report/

In my research at Ketchum, I have found that moms consider virtual friends and family to be as credible as real friends and family, which is their go-to resource for purchase recommendations 90+ percent of the time.

If you are marketing to women and moms, you must be engaging them online.

Not Too Busy on My Birthday

2009-02-17T08:34:00.000-08:00

Celebrated my birthday on Friday the 13th and it was a lucky day for me. Although the wind storms knocked out our power for almost 48 hours and my house was 52 degrees when we woke up on Friday, the day was a blast.

We attended a poetry reading by my son's third grade class. After their individual poems, which were wonderful and very entertaining, the class read me a birthday poem and sang happy birthday -- thank you Mrs. Gilkey! It was a moment to treasure.

After school, we all escaped for a weekend getaway at Nemacolin http://www.nemacolin.com/. If you are a busy, multi-minding woman, this is the place for you. Flowers and birthday balloons upon arrival, great activities for the family, fantastic spa, lovely shops and great food. We even skied and went dog-sledding. With everything taken care of, you can't possibly be too busy to shop at Nemacolin.

Too Busy to Shop Makes Amazon's "Hot Releases" List

2009-02-11T10:30:00.000-08:00

Delighted to share with you that my upcoming book, Too Busy to Shop: Marketing to Multi-Minding Women, was just listed on Amazon's Hot New Releases in Books list. Check it out here: http://www.amazon.com/gp/new-releases/books/2709. This blog helped me to gather content for two chapters in the book.

Also wanted you to know my Web site, http://www.kelleymurrayskoloda.com/ is now live. Please visit me there, too!

Way to Go, Steelers!

2009-02-02T07:22:00.000-08:00

Well, I was not too busy to watch the Super Bowl, especially because our Pittsburgh Steelers were playing. I can say that, while the Cards are a nice team with respectable players, I had complete confidence in the Steelers' ability to win, even when it got a bit dicey. I must admit that I had a hard time multi-minding during that game!

The Steelers' Super Bowl win is a great thing for the city of Pittsburgh. I loved hearing the EPSN announcers talking before the game about the work ethic of the football team and of Pittsburghers. In these tough economic times, we Pittsburghers can be proud that our belief in hard work over time, not flash-in-the-pan glamour, is a characteristic of value right now.

As for the ads, everyone at my house of course loved the Coke Zero spot http://blog.nola.com/davewalker/2009/02/coke_zero_super_bowl_commercia_html with Troy Polamalu. He is a great football player and an even better person. I think he as great appeal in marketing to women, not because of how he looks, but because of what he stands for -- a good human being.

On the other end of the scale, GoDaddy's spots were worse than bad. I can't imagine any women who will, after seeing those spots, choose to do register domain names with GoDaddy. And, I cannot imagine why someone like Danica Patrick would participate in such ads.

No matter the ads, the game was terrific and we are proud of the Steelers!

Too Busy to Shop During the Super Bowl

2009-01-29T13:32:00.000-08:00

While a football game is usually a good time to head online to some of my favorite shopping destinations (or at least browse), this Sunday I will be too busy to shop during the game. Not only is it THE game, it's THE game with the Pittsburgh Steelers.

All of my shopping will be done before the game so I can catch every minute. Of course, as a communications professional, I'll also be keeping an eye of the marketing that happens during the Super Bowl.

My husband and son have plastered our house with poster-sized pics of all of the Steelers and my five-year-old daughter can say Polamalu as if it's her given name.

What will you be doing the big game -- let me know if it's watching or shopping.

Go Steelers!

Too Busy to Get Hair Done

2009-01-21T11:33:00.000-08:00

Why is it that is takes so darn much time to make a trip to the hairdresser? I decided a long time ago that since the "necessary" color, cut and blow dray takes so long, I can't spend my time going out of my way. Unless the hair salon is walking distance to my office or close to home, I can't afford it, in terms of time.

I recently had color, cut and blow dry all done in less than two hours. Great! Not only that, but I did not have to wait, not one minute, for the hairdresser when I walked in and did not have to wait for the hairdresser to work on other clients while working on me.

When I left this same appointment, I was given a card and, if I refer a friend, both my friend and I get a discount on our next service.

Saving me time and money? Multi-minding women will love it. Let me know if you've had any experiences with business lately that save you both time and money.

Too Busy to Shop Book Almost Ready

2009-01-14T09:47:00.000-08:00

For all of you multi-minding women out there and, for all of you marketers who are trying to reach multi-minding women, my new book, Too Busy to Shop: Marketing to Multi-Minding Women is soon to be a reality. The book is due out on March 30 and is being published by Praeger Publishers.

Here's the link to the publisher's online catalog. http://www.greenwood.com/catalog/C35487.aspx

I am still collecting input from women on which marketers are really successful at connecting with them and engaging them in great ways, so please continue to send along your opinions. I'm saving them for the next book!

Thanks for Your Too Busy to Shop Input

2008-12-16T12:34:00.001-08:00

It's been a pleasure hearing from many of you about how you, with so much going on in your lives, are "too busy to shop." I have included some stories, input and trends based on that input in my upcoming book, Too Busy to Shop: Marketing to Multi-Minding Women, which is slated for release on March 30, 2009.

In fact, two entire chapters are based on input from multi-minding women like you. Take a peek at the overview for the book on the publisher's online catalog http://www.greenwood.com/catalog/C35487.aspx. It's exciting to see it all come together!

Earlier this week, I shot a photo for book jacket cover. My five-year old daughter joined me at the shoot and we had a blast. I love including my kids in my work and they really seem to enjoy it, too. They learn so much by seeing what different people do for a living.

Let me know what you do to share your work with your kids.

Too Busy to Bake for School Holiday Party? Read On.

2008-12-10T10:14:00.000-08:00

It's the time of year for holiday parties at school. If you have more than one child and have signed up to do something for each of their holiday parties (why do I over-commit?!?), here's a recipe for a great "truffle" treat that I just found on http://themotherhood.com.

The recipe requires no baking and does not take much time yet is fun to make with kids (cookie smashing involved) and has irresistible tastes for kids (Oreo cookies, chocolate and cream cheese). Sounds like a perfect recipe for a multi-minding mom at the holidays. Needless to say, we're doing a double recipe. Here is is -- http://www.themotherhood.com/search.php?navFind_input=oreos.

Enjoy!

Too Busy to Shop this Holiday Season?

2008-12-09T08:25:00.000-08:00

Almost all of the busy, multi-minding women I have talked to in the past week have said, "just a few more gifts and I am done." It seems that, just when you think you are done, there are "just a few more" things you need to get.

How are women managing to get the last of the shopping done? More women than ever are turning to sites like http://www.5minutesformom.com or http://www.coolmompicks.com and links to buying all in one easy stop. Personally, I cannot live without amazon.com at Christmas time.

Tricky part is that my son can now read and my daughter is on her way, so subtly labeled boxes are key to a secretive delivery. The big box with the FAO Schwarz-branded tape around it almost blew it.

So, free shipping and plain brown boxes are much appreciated.

Too Busy to Haggle with Airlines about Kids Seating

2008-11-25T11:22:00.000-08:00

I've written a number of times about the hassles of air travel. When traveling on business, I am usually traveling alone and it's a pain. But, traveling as a family, as many do during the holidays, is a real pain.

When I book flights for my family, I always take special care to note I have two children and they need to be seated with with either my husband or me. Is this too much to ask? Apparently so because when I show up at the airport, it never fails that the seats have been switched and we are spread all over the plane, leaving us to beg flight attendants or other passengers to find a willing seat switcher.

Apparently, I am not the only one. This morning on twitter, a woman tweeted that "USAir wants extra $50 to guarantee our small kids sit next to us. Hope the guy next to my screaming 18 month old enjoys his flight." To which I replied "thanks for sharing! Will keep in mind for next trip. Either that or keep asking flight attendants to take supplies to kids." Her reply back can be a help to any mom traveling with kids "@toobusytoshop My plan is to just dunk kids hands in marshmallow fluff and see how fast the folks next to them will trade out. :) (see http://twitter.com/toobusytoshop).

Wonder if you can buy marshmallow fluff in the airport?

Multi-Minding Moms Will Love Oscar the Pig

2008-11-10T07:25:00.000-08:00

Of all the things that busy, multi-minding women juggle, going back to work has to be among THE most stressful. The transition is difficult for mom, dad and kids. Now, Oscar the Pig is here to help. Little Oscar, his mommy and his nanny tell a story that makes everyone more comfortable when mommy leaves to go to work, or in my case, leaves to travel on business.

"Read it again, mommy," is the reaction I got from my five year-old daughter. Nothing warms a mother's heart more than hearing her child laugh and my daughter giggled out loud every time I read the line "piggy kisses."

Written by Megan Calhoun, a multi-minding mom herself and founder of twitter moms http://www.twittermoms.com/, the text is cute and cleverly-written and accompanied with beautiful illustrations. http://www.twittermoms.com/extensions/otp_images/oscar_and_mommy.jpg

If you are multi-minding mom who is going back to work, if you have a child who struggles with you leaving to go to work or to travel, Oscar the pig will help. The book is available at Amazon.com ($16-$18) or at http://www.oscarthepig.com/.

Too Busy to Film TV Show

2008-10-29T06:42:00.000-07:00

I recently finished filming a kids TV show for the BBC. Called "Beat the Boss," the show pits three adult business people (the Big Shots) against three 12-year-olds (the Bright Sparks) to come up with a new product for kids. Our challenge was to come up with a new sauce for Heinz. It was very fun and interesting. I met some great people -- my fellow Big Shots, the very bright indeed Bright Sparks, the producers and crew.

Having not done TV before, I did not realize the time it takes to create a 30-minute show... in this case, five days of filming! That means about 50 hours of film will be edited into 30 minutes. I have definitely concluded that I am too busy to do TV again!

Look for the show to air on the BBC between January and April and see who won!

Too Busy to Travel

2008-10-13T10:25:00.000-07:00

At this point in time, you'd think there would be a better way to travel than the trying, draining, demeaning, time suck that is air travel. I love spending time with my colleagues and clients in other cities, but I hate the time wasted in airports needed to get there... time that could be spent with my family, but instead is spent waiting on delayed, cancelled and irritating flights.

I am particularly sensitive to the topic as I prepare two weeks on the road, including two red-eye flights. I start out on these journeys with a positive attitude and doing my best at multi-minding -- trying to shop for the holidays, catch up on magazine reading, working on my book and indulging in a 15-minute back massage at ExpressSpa. But, after all my productive work is done, there are still many grueling hours left.

What do you do to make travel more enjoyable? Is there are marketer that's doing a good job of helping? Let me know.

Beware of Kids Singing Viva Viagra after Watching Baseball Playoffs

2008-10-09T11:53:00.000-07:00

As major league baseball will tell you, it's October and that means playyoff baseball. That's supposed to be a good thing. Not a huge interest for a busy, multi-minding woman like me or many of you, I suspect. But, my husband and son love it. It's like apple pie, right?

Well, it did get my attention the other night, but not because of wins, losses or outstanding pitching. After watching many a game, my eight-year old son started singing "viva viagra" around the house. You know, that lovely tune based on Elvis' "Viva Las Vegas," only for ED.

So now do I need to explain ED and Viagra to my son and pleasd with him not to sing it in school or just let it go and let everyone have a good laugh?

Why do marketers have to do that?

Too Busy to Plan Dinner

2008-09-25T07:52:00.000-07:00

I love to cook, but I detest having to think about what's for dinner, especially on the days that I am in the office or traveling. Dinner is the last thing on my mind all day and then I have to, presto, think of a dinner idea that everyone will eat and for which the ingredients are in my frig or pantry, since I am too busy to make a stop at the grocery store.

So, what to do? I do like the Canned Food Alliance's site, www.mealtime.org. There are good, fast, nutritious recipes and since I try to keep a well-stocked pantry, it works with my lifestyle. Fortunately, my neighbor is a farmer who sells fresh, organic produce. I just send my kids next door and pick a fresh veggie that looks good to them that day.

Still, there are nights like tonight when I feel like I've exhausted all quick ideas for the week and we have an open house at school, meaning less than 45 mins to prep AND eat dinner.

HELP!

Too Busy to Make Airline Reservations

2008-09-22T10:03:00.000-07:00

Just tried to book travel for an upcoming family trip. I say "tried" because it was 55 minutes in the making before I was cut off and then additional 30 minutes while trying to recreate the travel scenario for two other agents. (Yes, I timed the calls and no, I could not do online due to they type of reservations.)

After all of that, I received only three of the four travel confirmations via email and had to spend another 15 minutes confirming the fourth.

WHO HAS THAT MUCH TIME TO SPEND MAKING RESERVATIONS? Isn't there a better way?

PLEASE tell me the best way to book travel for a busy, multi-minding woman!

Too Busy to Golf...NOT!

2008-09-18T07:39:00.000-07:00

My husband and I took our kids golfing after work yesterday, which we try to do once a week. In talking with the staff at the pro shop and restaurant at the course, we found out the course had been "packed" all day. Interesting... a weekday and one when the market was taking a bath. Granted, the weather was gorgeous, but apparently many people are not too busy to golf!

What are your NEVER too busy to do?

Too Busy to Sort through Blogs, Twitter and Still Have a Life

2008-09-10T10:51:00.000-07:00

mommytrackd, twitter, the juggle, momcentral, twittermoms.... There are so many great blogs, resources and sites out there. I love to visit them, post and comment and I learn about a new one everyday. Yesterday, it was the Motherhood, started by two very cool moms who have a great idea -- blog sorting an aggregation. The site helps aggregate content from blogs and sites.

With time being such a premium and the amount of content exploding, this multi-minding woman needs help in prioitizing. Love any ideas that help manage and streamline content I want to see.

What's your go-to resource for the best of the best content? If you could only read one blog a day or visit one site, what would it be?

Love to hear from you.

2008-09-09T06:44:00.000-07:00

Loved seeing Leslie Morgan Steiner on the Today Show talking about the Mommy Wars (her great concept and book) and Sarah Palin. Nice job, Leslie!

We know that women, and especially moms, are busier today than ever. We have bypassed multi-tasking and are multi-minding. We need to create shortcuts for ourselves to get done all we need to do in a day with families, work, meals, travel, homework, exercise... the list goes on.

As I thought about it, Sarah Palin is herself a "short cut," in a way, for women voters. Being a working mom with a family facing real challenges is what most women and moms do each day and so Palin seems very relatable to many families. It's shorthand for "I understand you" and helps to cut through the reams of rhetoric that we are supposed to wade through to understand positions.

Just like those great brands seem to embody women, Palin has the potential to do the same with the most influential group of voters... women.

Take the poll and let me know if you want a multi-minding woman in the White House.

A Multi-Minding Woman in the White House?

2008-09-08T07:00:00.000-07:00

Have to say, I love the idea of a woman, one with young children and all of the challenges of leading a multi-minding lifestyle, in the White House. Sarah Palin's life experiences as a woman and mom have the potential to change how work and life work are blended in the future.

While her life is not perfect, neither is mine or those of my friends and family. Just like we have to figure it our day by day, so will she. And, for the first time, those realities that we juggle could be juggled by one of the top women in our country. She knows first hand what we know and what we have to do every day.

Many moms have figured out how to do it their way by leveraging the power of blogs as businesses. I love that technology has enabled moms to raise families and work in ways that were impossible just a few short years ago. Perhaps having a working mom in the White House can have equally profound effects on how we, and our daughters, will juggle family and work.

So Proud of My Sister and Nephew

2008-08-28T11:06:00.000-07:00

My sister, a mother of three, is a master multi-minder. She is constantly juggling schedules, doctors appointments, housekeeping and a million other details.

Her life is joyful and more complicated by the fact that her son, our darling nephew, has Down Syndrome. Colby's photo has been selected as one of the images for the national Buddy Walk in Times Square in NY at the end of September. His image, along with 200 others, will be broadcast on the Jumbo-tron during the walk.

We are delighted for Colby and the entire family. If you are asked to support the Buddy Walk, or other efforts that support children with Down Syndrome, please do.

See Colby's story and a great pic of Colby and my sister here
http://pittsburghlive.com/x/pittsburghtrib/news/s_585077.html. Way to go, Colby!

Too Busy to Travel

2008-08-25T11:00:00.000-07:00

My son's first day of third grade was today and my daughter's first day of school, ever, is Wednesday. On the day in between, tomorrow, I need to squeeze in a business trip to NY. With all I have to remember with the first days of school, trying to create mind space and energy to get to the airport, go to an important meeting and get back in time to have a normal evening for my daughter, is a challenge to even the most expert of multi-taskers.

So, today: use crock pot to make dinner for tomorrow. Pack lunch tonight so husband does not have to in the a.m. Lay out son's clothes. Have son do homework for Wednesday. Get my clothes ready for 5 a.m. departure. Assure daughter I will be back in time for her big day. Work. Make dinner for tonight. Bedtime routine.

And, tomorrow: get up at 4:30. Leave for airport at 5. Catch 7 a.m. flight. Cab to Manhattan. Meetings from 10 until 3. Jump in car to race to airport for 4:30 flight. Pray that flight takes off on time, or close to it, so I can get home. Drive home from airport. Get home by 7. Pull dinner out of crock pot. Prepare daughter for first day of school and try to have a normal evening so she feels comfortable.

agh.............................

Better remember to grab a double espresso at the airport.

Any secrets to juggling school and business travel? They are welcome here.

Low-Prep Back to School

2008-08-20T08:12:00.000-07:00

The dreaded back-to-school time is just around the corner. In my family, we try to supress it. My kids have no interest in shopping for clothes, school supplies or doing anything that would prep them for the big day.

Since I, too, am in denial, I do my best to prepare in ways that save time and in ways that are transparent to my kids. So, for example, instead of shopping or attending the school's uniform fitting day, my short-cut is to order all school clothes online via Lands's End. It's minimal effort for me and my kids don't even notice.

One area that always plagues me is school lunches. My kids like to pack their lunch, for the most part, but I end up packing the same thing everyday. They don't seem to mind, but I'd love some healthy variety, without adding lunch-packing time or effort to my morning.

Any ideas for healthy variety that won't add to my shopping or lunch-packing time? What could marketers or brands do to help? I'll share what I hear.

Lost Luggage Makes Me Lose My Multi-Mind

2008-07-28T11:17:00.000-07:00

When USAirways lost my luggage last week ( I went to NY, while my luggage somehow went to Washington, D.C.), I nearly lost my mind and certainly my ability to multi-mind.

I did not intend to check the bag. There wasn't room left in the overheads when I got on the plan so the luggage was taken by a flight attendant, supposedly to go straight into the plane below. I was going to NY to attend some big meetings and dinner and then my children and husband were to join me for a long weekend. All of my meeting clothes, my children's clothes, kids snacks, my toiletries and the ORIGINAL notes for my book were all in that bag that I did not intent to check.

When I arrived in NY, I was a busy woman who had no clothes for myself, no clothes for my kids, no comb, no blush and NO ORIGINAL NOTES FOR MY BOOK. That situation continued for FIVE days. Making countless call to USAirways early in the morning, late at night and on every meeting break did not help and greatly inhibited my ability to concentrate on anything else. In the hour I had between meetings and dinner, I had to power shop for a few things so I did not have to wear the same sundress and underwear I arrived in for a third consecutive day.

My husband had to pack new bags for my kids and for me and bring them along with the kids and his bags to NY. All of my efforts to be prepared and ease the travel burden for my family was for naught.

Not only did my bag vanish into thin air, but the claim ticket the flight attendant gave me was for the passenger in 20D... I was sitting in 10C. That at least explained why they could not trace it. Finally, the day before I was to leave for home, the call came. Marva at USAirways in DC had solved the mystery. Thank you, Marva! The bag arrived in time for me to turn around and go home.

Needless to say, I did not check the bag on the return trip. Needless to say, I will avoid checking luggage ever again in my life. It's worth saying that the lost baggage situation greatly compromised my productivity and ability to get things done. I hate that.

Anything compromising your abilit to multi-mind and get things done? Let me know.

Vacation Reduces Multi-Minding and Increases Opportunities for Marketing

2008-06-24T08:14:00.000-07:00

Getting out of the work routine for a few weeks has tremendous, positive impact. I spent an incredible amount of time with my kids and husband, stayed up late, slept in and indulged at the spa. That's because of the things I did NOT do -- work, spend time in the car, keep up the house, get kids to activities, grocery shop every few days and multi-mind to the degree I normally need to to accomplish everything that's on my list.

Given my schedule was far less pressed, I was actually open to thinking about or trying new things. I strolled through the grocery store at the beach and looked at and tried new foods and wines. I scanned the local reviews to find the best crab cakes and then made a trip expressly to buy them. The welcome basket at the beach house provide a pasta sauce I had never used before. We tried it and liked it.

In short, the more relaxed atmosphere vacations provide are great opportunities for marketers to catch women in a more accepting frame or mind, and with more time, to try something new.When are you most likely to try something new? Let me know.

Pre-vacation Motivation

2008-06-04T10:49:00.000-07:00

There's nothing like the thought of an upcoming vacation to motivate me into major check-off the check list mode. New business proposal, check. Bills paid, check. Flowers planted, check. Sun screen, goodie bags for car ride, bottle of champagne for arrival, check.

Father's day gift? With just three days until vacation departure, I'll never make it to Lowe's, Home Depot or Dick's Sporting Goods, the hubby's favs. So, just went online and ordered what he's been lusting for... a new outdoor fire pit, wood-burning, of course. No travel time. No $4.00 a gallon gas needed. And guess what? No shipping charges! Considering the fire pit is 58 pounds, that's a huge bonus. www.firepits.com if any of you want to do the same.

And one more tip on a very nice etailer... www.pilotwear.com. Was looking for a Red Baron airplane at the request of my seven-year-old son for his birthday. Knew it would be like looking for a needle in a haystack at retail, so found one quickly at pilotwear.com. I ordered the red Baron and another model I thought he'd like that was black, but then he told me he does not like black planes. I replied back to the e-mail order confirmation and received a nice note from Steve at pilotwear, assuring me the change would be made and I would not be charged.

Nice to get a note from a person with a name who assured me I was being taken care of. More etailers should do the same.

New Book Helps Moms with Transition to Big Bed

2008-05-21T05:12:00.000-07:00

As a busy mom, I have oftened turned to books written by moms, web sites for moms and other moms for advice on a variety of things ranging from everyday challenges like getting kids to eat veggies to big transitions like moving into a big bed from a crib.

A new book by first-time author Rita Bergstein, “Your Own Big Bed,” is a delightful story that shares encouragement about an important milestone in a child's life -- transitioning to their own big bed. Published by Viking, a division of Penguin Young Readers Group in New York, this delightful story shares encouragement about an important milestone in a child’s life - transitioning to their own big bed. Published by Viking, a division of Penguin Young Readers Group, the book has been receiving very positive reviews from book clubs and parenting blogs nationwide.

If you are in the Pittsburgh area, a book signing is scheduled for Thursday, May 29 4:00-7:00 and Saturday, May 31, 11:00-2:00 at Cia’s, A Gallery of Fine Jewelry, Gifts and Art. Cia’s is located one mile west of the Turnpike on Route 30, in Irwin Plaza, across from Irwin Bank. The beautifully illustrated, hard cover book is available for sale at Cia’s for $15.99.

Good luck and let me know how you like the book.

Who Influences What You Wear?

2008-05-14T08:45:00.000-07:00

I've talked recently with several companies that sell women's clothes. Seems like the dynamics in apparel are changing, just like in many other product categories. Busy women seem to be turning away from celebrities, models and an ideal of fashion to more realistic images and what makes them look best.

Who or what do you turn to for fashion advice or an opinion on what to buy? Is your sister a fav web site serving as your short-cut to buying that next pair of jeans or shoes? Who holds the most sway?

Take the poll at the right-hand side of this blog or e-mail me and let me know what you are doing to determine what to wear and where to shop.

Hope It Was a Great Mother's Day

2008-05-12T06:58:00.000-07:00

It was a rainy, cold day here for Mother's Day, the perfect weather for staying inside and making a fort, or a boat (as we did), out of couch cushions. No e-mail, no travel, just a slow-paced, whole day with my family. Perfect!

Hope your Mother's Day was everything you wanted.

I am wondering about Mother's Day gifts -- what did you get for your mother and why did you decide to get her that particular item? Where did you get your idea or recommendation? Where did you shop? What did you get and where did your husband or child get their idea?

Let me know about your Mother's Day gifts.

A Multi-Minding Cab Ride

2008-04-30T11:39:00.000-07:00

As a working and traveling mom, I spend a good deal of time in cabs. It's usually a time to make and return phone calls and organize receipts. Down time is simply not an option!

In New York, yesterday, I stepped into a cab that actually helped my multi-tasking and multi-minding. A video screen in the cab provided some news and feature stories of interest to women. The touch screen enabled the rider to control the volume and to pick options of items to view. There was even a banner ad for a "great two-bedroom in Chelsea for under $1M with storage and outdoor space."

In a cab, you are certainly a captive audience with relatively low expectations about the ride. This ride enabled me to learn a bit about autistic kids through a news feature and even hear two movie reviews.

Now, if I only had time to go see a movie!

Any interesting tools you have seen that help us make more of our busy day?

Blogs Provide Short-Cuts to Purchases

2008-04-24T12:12:00.000-07:00

We busy women are always looking for short-cuts in researching purchases. Many times, we turn to friends and family for recommendations on a variety of categories.

Many of you have told me that mommy blogs are playing an increasing role in serving as a resource for recommendations. I've also noticed more and more blogs dedicating more time and space to product reviews.

How many of you are using blogs as a source for recommendations? Do the product reviews drive you to purchase?

Let me know. I'd love to hear.

Too Busy to Blog

2008-04-23T09:57:00.000-07:00

Sorry for the delay in creating this latest post. I've been too busy to blog.

I've heard from a number of you about how and when you CROP, or look for CRedible OPinions as a short cut to purchase because we are all too busy to to do all of the research ourselves. Many women turn to friends and family -- sisters, moms, close friends -- online and offline to get recommendations.

For example, my sister knows everyone in the world and can quickly recommend anything from a the quickest place to get X-rays to the best place to get prepared salad.

Who do you turn to and for what? Let me know. I'd love to include examples in my book, Too Busy to Shop, which will be published in spring of 2009.

Who Do You Turn to for Recommendations?

2008-04-16T07:11:00.000-07:00

When you are a woman who is too busy to shop, it helps to get opinions and recomendations from people or places you trust as a short cut to researching what you want to buy.

Need someone new to cut your hair? Buying a new camera? Researching pre-schools? In my experience, busy women usually do not start from scratch. They simply do not have time. They turn to friends, family, media, colleagues, web sites or somewhere that gives them information they feel they can trust. Women are searching for CRedible OPinions as a short cut to a purchase decision. I call it CROPing.

How do you CROP? Who do you go to for recommendations and for what? I'd love to know more and plan to include the general themes and some good examples in my upcoming book, Too Busy to Shop: Marketing to Multi-Minding Women, which will be published in spring of 2009 by Praeger Publishers.

Let me know how you CROP.

Too Busy to Shop? Let Others Help

2008-04-14T06:30:00.000-07:00

I could not have survived this last weekend without letting others do a great deal of the shopping and work. I pride myself on being prepared, as many multi-minding women do. Control of the details = control of life, which is much needed when you are juggling what seems to be a million details.

With my mom's 7oth birthday party on Friday night, my husband's birthday dinner on Saturday night and my son's First Communion and Conformation on Sunday, plus fishing, baseball practice, hair appointments and the fact that I had to be out-of-town on business Wednesday through Friday, it was a busy weekend to say the least.

How did I manage? First, I made as many preparations beforehand as possible -- ordered birthday gifts online, grocery shopped before I left on my business trip and froze perishable items, enlisted my kiddies to help make centerpieces for Confirmation reception the weekend before. Fortunately, my sister made the arrangements for my mom's party, including the cake and flowers. My husband reserved the space and talked to the events coordinator for my son's reception.

Without the help of my husband, my sister and my kids, I simply cold not have managed to cover all of the bases. So many times we try to do it all ourselves. Even if you are the one who is mentally juggling all of the details, let others help with the work.

Let me know how you manage to get it all done. I'll share your suggestions.

Make the Most of Travel Time

2008-04-07T09:05:00.001-07:00

Spending a lot of time in airports is not my idea of fun, but I have to do it anyway. Being the multi-minding woman that I am, I try to make the time work for me. Here are some suggestions for things you can accomplish in an airport:

- shop for a month's supply of birthday and anniversary gifts and cards. Many retailers will hold the purchases for you so you don't have to carry them while you travel. Just pick them up when you come back through the airport.

- splurge on a 15-minute massage or manicure at the Express Spa. Can't make time for such treats on a non-travel day that is consumed with kids and work.

- buy a new tube of lipstick. You won't have to choose a color that your four-year old daughter likes, too.

- buy a book or magazine and actually have a few minutes to READ it. What a concept!

- call a girlfriend you've been meaning to catch up with but life always seems to get in the way.

- bring along your holiday cards are address the envelopes, uninterrupted, allowing you to actually get them done.

Bring on your suggestions for airport accomplishments so other multi-minding women can learn from you.

Save Time, Buy Jeans Online

2008-04-03T07:25:00.000-07:00

What busy woman has time to try on endless numbers of pairs of jeans, trying to find a pair that fits well, while your kids are peeking under the curtains of the neighboring dressing rooms and hiding in the clothes rounders in the store?

Try going to http://www.lee.com/fitfinder.asp?ref=cat&gen=1# and find your fit online. There are lots of styles to choose from that enable you to bend down and tie your child's shoe laces without revealing half of your backside. Jeans that fit are delivered to your front door. Love it.

Batteries: A Problem for Busy Moms

2008-03-31T11:05:00.000-07:00

I received a post that I had to share from a mom who has a message for toy marketers and battery manufacturers: batteries bite. Multi-minding moms, busy with a million things a day, can't be bothered with battery upkeep. Isn't there a better way? Help!

Here's the post and thanks, AC for sharing:

"But can we pause and talk about batteries for a minute? They're my nemesis, the absolute death of me. Sure they make toys vroom and zoom and do all sorts of cool things, but every time I turn around, something needs a new battery. And why is it that every toy -- even toys you wouldn't think need batteries -- require them? And a screwdriver. Sure I own a Costco-sized box, but I'm forever buying them. Or at least thinking about buying them. I need Ed McMahon to show up on my front lawn with a life-time supply. No wonder it's so difficult to get things done, I'm always replacing batteries!

Just think how much more time we'd have to do useful and productive activities if we did not have to replace batteries.

Kids Help Multi-Minding Moms and Learne at Same Time

2008-03-26T06:29:00.001-07:00

This just in from my sister re my post last week "Kids Can Aid Multi-Minding Moms." My sister has an even better idea. Not only do you ask the kids, whose brains are much more highly functioning than mine, to remember items you need to get at the store, you also have them write a list. That way, you remember and your kiddie practices writing letters and words.

Great idea that serves two purposes. Busy, multi-minding women love that.

Only problem for me is... all of my lists end up sitting on the kitchen counter b/c I forget to take them with me. Guess I need to ask Ellie to remind me to take the list, too!

Travel Is No Friend to Multi-Minding Women

2008-03-25T11:44:00.000-07:00

Yet another evening spent in an airport... wishing I could see my kids before they go to bed and not able to do much productive work after thumb-typing for two hours on my handheld device. Yes, after after spending 10 hours traveling and six hours in meetings yesterday (and having done that for years), I have concluded that air travel is a multi-minding mom's worst enemy.

So much time is wasted. I can't stand it. Between the lines, the delays and the generally unpleasant state of air travel and the airlines, you can't make any part of the experience work for you.

I take that back with two exceptions. The only physical stores (meaning not online) I shop at anymore are at airports because the delays enable me to buy gifts there. The air mall at the Pittsburgh airport is one of the best. And on occasion, I've been known to visit Express Spas at the airport. When you have hours of waiting, a 15-minute massage is a worthwhile indulgence.

If you have any tips for making the most of your time while you travel, PLEASE share!

Kids Can Aid Mom's Multi-Minding

2008-03-22T16:06:00.000-07:00

I have discovered a new help for multi-minding moms -- lean on the memory capacity of your very able kids. With so much on my mind, I am always saying to one of my two kids, "remind me to..." and they always remember.

Today, before I shopped, I asked my four-year-old daughter to help me remember the items I wanted to get, which were out of the ordinary for the normal trip to the grocery store. Not only did she remember every one, but she also spotted them for me in the store.

While my mind seems is similar to a sieve, her little brain works on all cylinders. Thanks, Ellie! Your multi-minding mom appreciates your help.

No Time to Return Purchases

2008-03-18T12:41:00.000-07:00

The last time I had to return something I ordered on-line b/c it did not fit my daughter, it stayed in the trunk of my car for four months. In fact, it’s still there.

It’s not that I’m lazy. I’m just busy and a return is so ungratifying. You are admitting that you’ve made a mistake in size and now you have to take your precious time to correct the mistake. That means filling out return forms, putting the item in a box, taping the box and, most time-consuming… taking the box to the post office or to FedEx.

Here’s my dream. I wish all e-tailers would provide an adhesive return label AND a sealable return pouch. That way, I can stick on the label and squish it into my mailbox. Saves my time, mailing tape and patience. Most of all, I’ll order again.

Any suggestions for e-tailers that make it easy to return or exchange purchases?

Little Time to Shop... for Yourself

2008-03-17T08:54:00.000-07:00

An interesting take on having time to shop... many women make time to shop for others, but not for themselves. This feedback is very consistent with research I have seen that indicates multi-minding women think of other's needs first 75 percent of the time.

Here's proof...

I love your blog and will send it around to all of my friends – the concept is so true. We’re having my baby's baptism on Easter in Atlanta (timing is a big coup.) The baby has numerous ensembles, I made sure my husband has a new suit weeks ago. Of course this weekend, I finally found something for myself in 20 minutes while my husband waited for me with the baby. Leisurely shopping is over for me.

Thanks, Laurie!

Fundraisers: Good Causes Can Help You Save Time

2008-03-15T11:25:00.000-07:00

Seems like you can't escape fundraisers -- every school, sport, charitable organization and community has one, or several. I used to look at fundraisers as something else I had to do... having to take the time to fill out paperwork for something extra I really did not need.

It occurred to me at some point, though, that what I buy through fundraisers could actually replace things I would buy and, given many fundraising products are delivered to your door, could save me time, too.

So, rather than make a trip to the store to buy candy at Easter time, I buy all of the candy through my son's school fundraiser. It helps the school and it's delivered to me. No extra trip to the store. At the holidays, instead of searching for small gifts for a variety of co-workers, friends and teachers, I patronize the Cub Scouts popcorn sale. Everyone seems to like the popcorn and the purchase helps my son's cub scout troop.

Try participating in the next fundraiser that comes your way. You are helping a local cause and your too busy to shop, multi-minding lifestyle.

Grocery Stores and Exercise Are Hot Buttons

2008-03-13T07:34:00.000-07:00

Thanks to all of you who posted comments or e-mailed me about the trials and tribulations of grocery stores and quick and easy exercising. The responses proved how we are all trying to squeeze so much into our days and were full of great tips. You all have a great sense of humor. When I read your responses, I laughed out loud. We all need that. Hope you all can find a moment in your busy day to laugh.

A few highlights to share for my fellow multi-minding women...
- Try Jorge Cruise's 8 Minutes in the Morning workout -- fun, fast and effective (thanks, Marti!)
- Tracy added "I have shopping down to a science and I detest anything that slows down my process." I can relate.
- Julie shared her post-work runaround that included picking up cupcakes, cooking dinner, attending a meeting, homework supervision -- all while her husband is traveling. Such is the life of an in-demand woman.
- Maria shared a story of the "Deli Dilemma," which I thought was so entertaining that I'd share it in full...

The Deli Dilemma
I welcome the time-saving feature of the self-service kiosk at the deli. I can quickly type in my order –dexterity is one of my strong attributes. As the order is processed, I am happily multi-tasking by shopping for other groceries. However, the majority of time, I find there is an attractive, “professionally-made”, white paper sign with hand-written, black Sharpie letters posted on the kiosk that boldly announces “Out Of Order.” Meanwhile, under the sign, I can hear the kiosk welcoming me to place an order The situation exasperates me.

My conspiracy theory is that the part-time deli clerks don’t want the extra work load of processing the kiosk orders. Unlike multi-minded ladies, they have all the time in the world – they are AT work. There is no incentive to process orders more efficiently, so why bother. So, as my blood pressure rises, because I see precious time being wasted, I grudgingly grab a number. Typically, there is a six to eight person wait. So, in the nearby aisles, I frantically search for soda, juice and snacks while periodically checking the rotation of numbers. And, God forbid if you miss your number. It’s like a mortal sin trying to regain pole position!

Once my number is bellowed, I wait again for the clerk to open the package of meat (never fails there’s not one open), slice it to my liking, package it and ask for the next item. In addition, I especially enjoy the chit chat amongst the clerks - wasting more of my time. Meanwhile, my multi-mind is thinking about finishing this daunting task and returning home to spend time with my family.Overall, I guess the deli trip is worth it because my kids enjoy lunches packed by Mom that include little love notes.
Maria T. Brady“Momtrepreneur”Marketing Agency Owner and Jewelry Gallery Partner

Thanks, all, for your tips and stories.

Get Fit in No Time with the Navy Seals

2008-03-11T06:52:00.000-07:00

It’s that time of the year... swimsuit season is just a few months away. We are looking to shed a few pounds and trying to get in shape. Who has the time, or the desire, to think about new, more healthful foods, a new exercise routine, new exercise equipment, a gym membership?

Add this to the consideration list. I was listening to a fitness instructor who said you should not do the same work-out day after day. You need to “surprise” your muscles.

Maybe all of you know this already, but my Comcast On-Demand channels now include dozens of fitness and sports training activities. On Saturday, bored with my Stairmaster and threatened by the guy who implied the almost-daily Stairmaster routine won’t surprise my body enough to help fitness, I discovered (OK, my husband showed me) the on-demand options. I was intrigued by Navy Seals training modules and guess what – they are seven to eight minutes long! Perfect. Did the stretching module and felt proud. Now I am a Navy Seals training regular.

No longer confined to Gilad on Fit TV, I love being able to access a variety of brief fitness programs when I want them, usually at 6:30 in the morning.

Any quick and easy health or wellness enablers you know of?

Don't Rearrange the Grocery Store Aisles

2008-03-06T10:52:00.000-08:00

Here I am, a multi-minding woman with lots on her mind. Important stuff like what really good, nutritious meal can I put on the table quickly when I get home at 6:30 after work. That’s what I’m thinking as I enter my local grocery store. That and should I let my four-year-old daughter use the handheld bar code scanner, which will take 12 minutes longer, or do I stand in line at the checkout and have to take my groceries out of the cart twice. Yes, for the sake of time, I debate that kind of stuff, along with do I spend five minutes standing in line at the deli today.

Walking into the store, I realize I have a new challenge. They are rearranging the aisles. Not just a few product lines, but the entire inner section! I can’t believe it. With daughter in tow, I have to search out every item… for weeks! I am not happy. I can’t plan my shopping list by the store layout. I can no longer breeze through aisles knowing where everything is. It takes me 23 minutes more to get what I need. If I had a reasonable alternative, I’d switch stores.

Rearranging more than two aisles at a time in the grocery store is an enemy of the busy woman and should be illegal.

Any grocery stores that are organized for multi-minding women?

Are You Too Busy To Shop?

2008-03-04T11:54:00.000-08:00

I can’t believe that I am going to admit this, but I am too busy to shop. As crazy as that sounds, I’m going to bet, that if you think about it, you are, too. I am busy doing things I want to be doing – taking care of a great family, being a wife, working, traveling, preparing meals, helping with homework, writing, doing laundry (OK, that’s one I don’t want to do), attending ballet classes, school plays, baseball games and cub scout meetings. There is so little time for anything that is not a priority.

As a woman and a mom, I am the chief purchaser for my home and family so I need and want to buy things, but when? Given my schedule, how can a marketer reach me? And, how can they reach me in a way that works for me, not just for them?

I’ll be sharing experiences with you and I hope you’ll share your experiences, too so we can come up with tips and tools for all of us bsuy women to use. Together, perhaps we can change the product and marketing of those who market to us to make it work for, not against, our busy lives.